...sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management practice. Design/methodology/approach – Some of the fundamental principles of issue management, post-crisis discourse and corporate apologia are to recognize the problem early, to promptly institute a strategic response plan and corrective action and, if necessary, to apologise genuinely and without delay. The paper assesses the case against the theoretical basis of each of these principles and comparable cases. A senior executive of the company concerned was interviewed about some management aspects. Findings – Despite early indications of a problem which had potential impact around the world, a major global corporation responded inadequately to a local situation and, as a result, suffered prolonged embarrassment at the hands of two teenagers and unnecessarily severe damage to its brand and international reputation. Originality/value – By in-depth analysis of a recent case, the paper underlines valuable lessons in terms of prompt management intervention, consistent strategy and effective apologia. It also illustrates the danger of poor management of a brand extension and the risk of contagion facing multinational organizations where adverse outcomes in one small regional market can rapidly damage...
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...The following study is based on Orange’s corporate communication. Corporate communication is something which involves various types of management functions which are related to organization’s internal and external communications. Based on the organization, corporate communications involves public relations, advertising, technical communications, training and employee development, marketing communications, management communications, philanthropic activity, crisis and emergency communications etc. In Steyn's word, "Strategic management theory differentiates between enterprises, corporate, business-unit, functional and operational strategy. With reference to these strategy levels, corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders" (Steyn 2000a). 1.1 Discuss the purpose of corporate communication strategies. In simple words, for any organisation the main and basic purpose of corporate communication strategies is to achieve its corporate objectives. In the case of Orange, the scenario was a bit different with lot of difficulties in 1994 at the time of its launch. Because they were the last entrant in the market at that time and...
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...global giant GlaxoSmithKline – they triggered a sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management practice. Design/methodology/approach – Some of the fundamental principles of issue management, post-crisis discourse and corporate apologia are to recognize the problem early, to promptly institute a strategic response plan and corrective action and, if necessary, to apologise genuinely and without delay. The paper assesses the case against the theoretical basis of each of these principles and comparable cases. A senior executive of the company concerned was interviewed about some management aspects. Findings – Despite early indications of a problem which had potential impact around the world, a major global corporation responded inadequately to a local situation and, as a result, suffered prolonged embarrassment at the hands of two teenagers and unnecessarily severe damage to its brand and international reputation. Originality/value – By in-depth analysis of a recent case, the paper underlines valuable lessons in terms of prompt management intervention, consistent strategy and effective apologia. It also illustrates the danger of poor management of a brand extension and the risk of contagion facing multinational organizations where adverse outcomes in one small regional market can rapidly damage a global reputation. Keywords Brand image...
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...1 Case Studies of Business 2 Case Studies of Business Identifying customers and meeting their needs 3 Case Studies of Business Page 1: Introduction Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. This case study focuses on the way in which Argos makes sure that it meets the needs of its customers. Argos was founded in 1973 and is now the UK's leading general merchandise retailer with sales of over £3.3 billion. Argos is owned by GUS plc and is part of the Argos Retail Group with over 580 stores in the UK and Republic of Ireland, as well as distribution centres, call centres and its head office in Milton Keynes, employing over 23,000 people in total. Approximately 98% of the UK population live within 10 miles of an Argos store. In the modern world of retailing consumers can have their needs met in a variety of ways such as High Street shopping, out of town shopping centres, and by direct delivery from Internet orders. Competition among retailers is increasingly getting tough. Differentiation is therefore the key to developing a compelling competitive advantage and winning loyal customers. Differentiation is the process of making your business stand out from...
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...1 The CASE Journal Volume 4, Issue 2 (Spring 2008) Table of Contents Click on the article or case title to go to that page Editorial Policy Letter from the Editor Case Abstracts Cases “Sally’s Dilemma: Making Tough Choices in Collaborative Visioning” Karl A. Hickerson, David J. O’Connell & Arun K. Pillutla, St. Ambrose University “The Death of a Salesman Revisited: Part A” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “The Death of a Salesman Revisited: Part B” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “Customer Service at the Jewish Community Center” Edward Demarais, Salem State College, Sandra Sheckman, & Gina Vega, Salem State “The Frozen Production Line” Anton Massman, U.S. Air Force, Elaine Davis & Janell M. Kurtz, St. Cloud State University “Dow Chemical and Agent Orange in Vietnam” Cedric Dawkins, California State Polytechnic University – Pomona Membership Form Page 2 The CASE Journal Volume 4, Issue 2 (Spring 2008) EDITORIAL POLICY The audience for this journal includes both practitioners and academics and thus encourages submissions from a broad range of individuals. The CASE Journal invites submissions of cases designed for classroom use. Cases from all business disciplines will be considered. Cases must be factual, and releases must be available where necessary. All cases must be accompanied by an instructor’s manual ...
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...REFERENCES Bajekal, M. (2004). Ethnic differences in influences on quality of life at older ages. Cambridge University Press, doi: 10.1017/S0144686X04002533 Beard, J. G., & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of Leisure Research, 75(3), 219-228. Beerli, A., & Martin, J. D. (2004). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis-A case study of Lanzarote, Spain Tourism Management, 25(5), 623-636. doi: 10.1016/j.tourman.2003.06.004 Cain, S. (2005). Disney effect. Orange County Business Journal, 25(13), 1, 61-62. Hsu, Che Wei (2011). Motivation of people who visit disneyland, Master’s Thesis of behavioral sciences, recreation and tourism, California State University, Long beach Crandall, R. (1980). Motivations for leisure. Journal of Leisure Research, 12(1), 45-54. Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research,6(4), 408-424. doi: 10.1016/0160-7383(79)90004-5 Crompton, J. L., & Mac Kay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425-439. doi:10.1016/S0160- 7383(97) 80010-2. Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184-194. doi: 10.1016/0160-7383(77)90037-8 Dann, G M. S. (1981). Tourism motivation: an appraisal...
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.................................................................................. 3 Purpose of the Consultancy ..................................................................................................................................... 4 Scope ............................................................................................................................................................................ 4 Key Activities and Main Deliverables .................................................................................................................... 4 Evaluation Design and Framework .................................................................................................................................. 5 Study Questions and Methods........................................................................................................................................... 6 Key Informant Interviews and Stakeholder Perception Survey .................................................................................. 7 Focus Group...
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...two leading brands of beverages. In the year 2000, Coca Cola was the largest manufacturer, distributor, marketer of soft-drink concentrates and syrups in the world and its market value reached $110.01 billion. On the other side Pepsi was a $20 billion worth company in 2000, acting in the snack food, soft drink and noncarbonated beverage market. Both companies have reached worldwide expansion of their markets, which include a large product range of beverages, apparel and paraphernalia with their respective logos. Both have grown into longstanding global and social industry leaders. Coca Cola´s annual sales were $20.5 billion which were earned also through a variety of noncarbonated-beverage products, including products like Minute Maid orange juice, Fruitopia, Dasani bottled water and Nestea, among others. With selling and distributing salty and sweet snacks under the Frito –Lay trademark and manufacturing concentrates of Pepsi, Mountain Dew and other brands the Pepsi Company earned annual sales of $20.4 billion. The deal of Pepsi was important for both...
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...improvement methodologies have been used, including international standardization 9000, Zero Effect, Six Sigma, Lean, Total Quality Management, Work-Out, Balanced Scorecard, Baldridge, Business Process Re-engineering, and Plan-Do-Check-Act. Team Orange initially discussed using Total Quality Management, also called TQM, as a methodology for success as it involves customers and stakeholders as well as requesting input from all employees as a means to constantly improve quality. However, given the fast pace of this project, TQM ultimately was rejected because it lacks structure and a means to measure outcomes (Antony, 2009). Six Sigma was discussed nest, and eventually selected this methodology for its project, based on the consensus that Six Sigma will support assurance to stakeholders concerning the quality of implementing a Cloud based infrastructure including the associated software as a service and content delivery network into the NewwDeal information technology portfolio. Six Sigma tools and practices will also support the timely delivery of the project, create value for its stakeholders, and promote continuous improvement (Antony, 2009). The rationale for the decision is further described in the paragraphs below. According to Fehlmann (2004): Applying Six Sigma to software development makes software projects transparent to both management and customers. Transparency requires an important cultural change. As a result, after transparency is achieved, completing...
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...Executive Summary The case study will examine the strategy implemented by PepsiCo to exploit rapidly growing markets opportunities by acquiring the organisations Tropicana, Gatorade and Quaker. The case study will highlight that it was imperative for the PepsiCo organisation to embark on a radical restructuring strategy to optimise their return on investments. The paper will discuss the rationale behind the critical restructuring .The benefits of the acquisitions and restructuring strategy will be discussed and motivated in detail. The strong existing competitive resources that PepsiCo and the new acquired brands in the North America region possess will be emphasised. The modifications to PepsiCo structure in 2001 and 2004 will be scrutinised to motivate and justify the decisions of the PepsiCo leadership. In addition the case study will evaluate the execution of the radical change and the tasks that should be performed by key resources. The emotional impact on employees due to the radical transformation and the key role employees should perform will be described. The focus of the paper will be on the function; the leadership of PepsiCo must perform and the potential roles the employees of PepsiCo could execute. Ultimately, the case study will discuss the complex relationship between structure and strategy. The paper will establish that PepsiCo had to regular acclimatise their strategy and structure to accomplish their organisational goals. Introduction Over...
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...Monsanto’s pledge on business ethics: Oxymoron? “Producing more, conserving more, improving lives – that’s sustainable agriculture. And that’s what Monsanto is all about. Billions of people depend upon what farmers do. And so will billions more. In the next few decades, farmers will have to grow as much food as they have in the past 10,000 years – combined. We work alongside farmers to do exactly that by selling seeds, traits developed through biotechnology, and crop protection chemicals. We are working to double yields in our core crops by 2030 with one-third fewer resources such as land, water and energy per unit produced and helping farmers to raise themselves from poverty to prosperity, along with many more people.” (Compiled from www.monsanto.com) On its website, Monsanto positions itself as a relatively new agricultural company that aims to help farmers produce healthier food by increasing productivity, repressing weeds and combating insects while ensuring that environmental standards are not only met but exceeded, and while protecting the safety of people and communities. Its leading product is ‘Roundup’, world’s best selling agriculture herbicide for the last thirty years. Monsanto is also the world leader in biotechnology. 90 percent of GMO (Genetically Modified Organism) crops grown on the planet belonged to Monsanto (1). But then Monsanto is also arguably the world's most controversial company, praised by those who see a future of environmentally friendly farming...
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...Herman Miller Darden Case Study 8Nov05.doc Herman Miller’s Design for Environment Program November 2005 Mark Rossi, Scott Charon, Gabe Wing, and James Ewell 1 Herman Miller launched its Design for Environment (DfE) program in the 1990s. At the core of the Herman Miller DfE program is the McDonough Braungart Design Chemistry (MBDC) Cradle to Cradle Design Protocol, which evaluates new product designs in three key areas: • • • Material Chemistry -- What chemicals are in the materials we specify, and are they the safest available? Disassembly -- Can we take products apart at the end of their useful life to recycle their materials? Recyclability -- Do the materials contain recycled content, and more importantly, can the materials be recycled at the end of the product's useful life? Herman Miller’s commitment to DfE includes requiring all new products be evaluated within the MBDC Protocol. Material Chemistry Assessment When Herman Miller launched its DfE program, the challenges for the DfE team were substantial: Learn how to use and integrate the MBDC protocol into the launch of new products, modify MBDC’s protocol to meet the needs and unique circumstances of Herman Miller, gather the data necessary to meet material evaluation criteria as required by MBDC’s material health protocol, gain acceptance from product development teams for design process changes, and complete all this work on a schedule that would not delay the launch of products. A core component...
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...Advanced Methods in Strategy Analysis is an advanced strategy elective designed for business major undergraduates interested in the strategic management of businesses and corporations. The course represents an extension of the frameworks and materials learned in BUAD 497. In particular, MOR 465 focuses on four main substantive areas of interest: Module 1: Basics of Corporate Strategy Module 2: Competitive Rivalries Module 3: Managing Strategic Change Module 4: Academic Research on Strategy Module 1: Basics of Corporate Strategy extends the frameworks and cases taught in BUAD 497 on “Corporate Strategy”, meaning issues that companies with multiple strategic business units face. We focus on the following issues in this module: 1. 2. 3. 4. The basic tenets of corporate strategy; Diversification and the notion of core competences; Vertical integration, Transaction Cost Economics (TCE) & the “make or buy decision”; and Corporate governance and “managing” the managers We examine these issues through both Harvard Business Review readings and Harvard and Stanford Business School cases. Module 2: Competitive Rivalries examines in more detail how firms compete with each-other in fast-moving markets. We read several chapters from the Hitt, Ireland & Hoskisson (2005) book Strategic Management: Competitiveness and Globalization (Concepts and Cases). By this stage of the course, we will also be immersed in the corporate simulation (see below for more information), and we will use the materials...
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...Monsanto’s pledge on business ethics: Oxymoron? “Producing more, conserving more, improving lives – that’s sustainable agriculture. And that’s what Monsanto is all about. Billions of people depend upon what farmers do. And so will billions more. In the next few decades, farmers will have to grow as much food as they have in the past 10,000 years – combined. We work alongside farmers to do exactly that by selling seeds, traits developed through biotechnology, and crop protection chemicals. We are working to double yields in our core crops by 2030 with one-third fewer resources such as land, water and energy per unit produced and helping farmers to raise themselves from poverty to prosperity, along with many more people.” (Compiled from www.monsanto.com) On its website, Monsanto positions itself as a relatively new agricultural company that aims to help farmers produce healthier food by increasing productivity, repressing weeds and combating insects while ensuring that environmental standards are not only met but exceeded, and while protecting the safety of people and communities. Its leading product is ‘Roundup’, world’s best selling agriculture herbicide for the last thirty years. Monsanto is also the world leader in biotechnology. 90 percent of GMO (Genetically Modified Organism) crops grown on the planet belonged to Monsanto (1). But then Monsanto is also arguably the world's most controversial company, praised by those who see a future of environmentally friendly farming...
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...Md Atikur Rahman Course Teacher, Faculty of business studies Premier University, Chittagong. Submitted By: Name | ID | Mir Md. Belal | 1022114557 | Sifuddin Ahamed | 1022114559 | Kuhinoor Akhter | 1022114580 | Irin Julekha | 0920113595 | Nishat Yesmin Sonia | 1022114586 | Joyasree Ghosh | 1022114684 | | | Date of submission: 16/03/2014 14 march, 2014 Md. Atikur Rahman Lecturer, Department of Management, Faculty of Business Studies, University of Chittagong Subject: Submission of report of establishes Mango Juice Industry. Dear Sir, It is a great piece of pleasure for us to make this Report. This work is encouraged to make the students’ knowledge about Project. We have tried to give our best concentration and knowledge in preparing this Project Report. We have tried to give our heart-best potential in preparing this Report. Thank you very much for giving us the opportunity to explore this type of Project which gives us many experience on different task. The Project Report is presented here in and we hope you will find everything in order. In case of any type of problem to understand any part of this Project, please ask us. We will try our best and be at your convenience. Sincerely Yours, Mir Md. Belal Sifuddin Ahmed Nishat Yesmin Sonia Irin julekha Kuhinoor Akther Joyasree Ghosh Table of Contents Project name4 Project summery4 Objective of the study………………………………………………………………………………………………………………………4 Mission and...
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