..., How to Write an Oreo Cynthia Peer Eng 098 June 17, 2015 Kristena Houghtaling List of Words * Chocolatey * Creamy * Delicious * Awesome * Satisfy Sentences Created 1. Oreos are chocolatey. 2. Their centers are creamy. 3. They are delicious with ice cold milk. 4. Chocolate cakes are awesome with crumbled Oreo cookie toppings. 5. Oreos satisfy cravings for chocolate. Topic and Concluding Sentences Oreos are a great snack for chocolate lovers. In conclusion, if anyone is looking for a chocolate snack that goes with everything, they should give Oreos a chance. Drafted Paragraph Oreos are a great snack for chocolate lovers. They are chocolatey. Their centers are creamy. They are delicious with ice cold milk. Chocolate cakes are awesome with crumbled Oreo cookie topping. Oreos satisfy cravings for chocolate lovers. In conclusion, if anyone is looking for a chocolate snack that goes with everything, they should give Oreos a chance. Final Paragraph Oreos are a great snack for chocolate lovers. They are chocolatey with a creamy center. Oreos are delicious with a glass of ice cold milk for dunking them. Chocolate cakes are awesome with crumbled Oreo cookie topping. Oreos also satisfy cravings for chocolate lovers. In conclusion, if anyone is a looking for a chocolate snack that goes with everything, they should definitely give Oreos a chance. My Experience Creating my Paragraph This was truly a fun exercise to get my brain pumping...
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...Nyein Chan Soe Oreo milk Cookies Nyein Chan Soe Oreo milk Cookies Oreo Company Name http://web.b.ebscohost.com.ezproxy.mdx.ac.uk/ehost/detail/detail?sid=ae3789f9-b562-4163-b25a-4526c15e3586%40sessionmgr113&vid=0&hid=102&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=108384758 * Mondelez Inernational Inc. * www.mondelezinternational.com (Company website link) http://content.ebscohost.com.ezproxy.mdx.ac.uk/ContentServer.asp?T=P&P=AN&K=108402786&S=R&D=bth&EbscoContent=dGJyMNHr7ESep7Q4v%2BvlOLCmr02ep7dSsK24TbGWxWXS&ContentCustomer=dGJyMPGrski3r7JOuePfgeyx44Dt6fIA Website link * www.oreo.com Social Media links * Facebook- www.facebook.com/oreo (40M people like this page) * Twitter- www.twitter.com/Oreo (Followers 723K) * Instagram- www.instagram.com/oreo (803K followers) * Youtube- www.youtube.com/user/Oreo (104,99 Subscribers) Head Office http://web.b.ebscohost.com.ezproxy.mdx.ac.uk/ehost/detail/detail?sid=ae3789f9-b562-4163-b25a-4526c15e3586%40sessionmgr113&vid=0&hid=102&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=108384758 Mondelez International, Inc. Three Parkway North Deerfield lllinois 60015 USA Phone Number- +1 847 943 4000 1) Products of OREO (Total 64) www.snackworks.com/search/product-results.aspx?searchText=Oreo&page=2&searchType=Product Nabisco Oreo- Sandwich Cookies Chocolate Golden ...
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...Smart cookie - OREO Executive Summary: For most of its 100-year existence, Oreo was America's best loved cookie, but today it is a global brand. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learnt from them and ultimately triumphed. This case study looks at the strategies used to win over customers in China and India. On March 6, 2012, the famous cookie brand, Oreo, celebrated its 100th birthday. From humble beginnings in a Nabisco bakery in New York City, Oreo has grown to become the bestselling cookie brand of the 21st century generating $1.5 billion in global annual revenues. Currently owned by Kraft Foods Inc, Oreo is one of the company's dozen billiondollar brands. Until the mid-1990s, Oreo largely focused on the US market - as reflected in one of its popular advertising slogans from the 1980s, "America's Best Loved Cookie". But the dominant position in the US limited growth opportunities and spurred Kraft to turn to international markets. With China and India representing possibly the jewels in the crown of international target markets due to their sheer size, Oreo was launched in China in 1996. The China launch was based on the implicit assumption that what made it successful in its home market would be a winning formula in any other market. However, after almost a decade in China, Oreo cookies were not a hit as anticipated, according to Lorna Davis, in charge of the global biscuit division...
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...The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, etc….. Nabisco Arabia Company Ltd. (NAARCO) was formed in 1995 as a joint venture between Nabisco International and The Olayan Group of Saudi Arabia. In 2000, NAARCO made a major investment in a new plant to produce OREO, the...
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...Oreo: US Vs China Market Oreo is a sandwich cookie that is made of two outer chocolate round biscuits filled with cream. The “Oreo Biscuit” was first introduced in the United States in 1912 in New York City by The National Biscuit Company, now known as Nabisco. Currently, Nabisco is a division of the Mondelez International brand. In its long history, the Oreo has been known by various different names including the “Oreo Sandwich”, introduced in 1921, the “Oreo Crème Sandwich” in 1948 and finally the “Oreo Chocolate Sandwich Cookie” in 1974. The very first Oreo design was a simple wreath around the embossed word Oreo. In 1952, William A Turnier, created the Oreo design that is still used today, complete with the Nabisco logo and much further embossing around the cookie. In the 1990's, concerns about the health of Oreo's, regarding the lard in the cream filling, sparked a change in the recipe. The cookie filling was now made with partially hydrogenated vegetable oil. In 1997, following a three year recipe development, Oreo made their cookies Kosher and many consumers were over-joyed by this change. Later, Oreo suffered some criticism still, and in 2006 the recipe was changed again, only with the use of non-hydrogenated vegetable oil. This put Oreo on the “accidentally vegan” list on Peta.org and has since changed its previously negative views on the cookie's health to very positive, in moderation. On March 6th 2012, Oreo celebrated it's 100th anniversary in the...
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...Ads are everywhere, and they have a great influence on our minds as well as our decisions as consumers. Oreo brand is one of the big companies that consists of more than 30 varieties around the world. Oreo advertising is characterized by its updated ways of convincing consumers that they can satisfy their needs. Oreo cookies have two sides that are separated, and they are available with white cream as well as chocolate cream. Moreover, the brand parent name is imprinted on Oreo wafers; it’s an oval shape with a diagonal lines leading from the top and that is what constitutes the base of the logo. Oreo Yummy contains 6 portions that is suitable for a big family as well as a small one, also the 250ml size is suitable for children’s lunch boxes. On the packaging, a piece of Oreo a cookie floating beyond a cup of milk is drawn. The 3 Oreo's ads use several techniques to draw the attention of the consumer. The presentation of 3 different cookies satisfys all kinds of tastes and the two sides of the cookie shows that the consumer can twist it. Oreo Yummy’s packaging means that you do not need to consume it in a short time so that you can shake, twist and drink in any time you want. Oreo advertisements have 3 main values: first is the functional one that satisfies hunger; for instance, when you wake up at night you can take Oreo cookies and taste them. Second is the emotional side that satisfies not only the fun need for kids but also for adults, and the value of self-expression...
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...that I am faithful to is the American icon, the Oreo cookies. It is true that Oreo cookies are an American cultural icon and for that reason is why I am passionate about Oreo cookies, with a great customer loyalty and an abundant relationship with customers, and with a lack of competition of the Oreo cookies. Passion of an American Icon There are many reasons that I am passionate about Oreo cookies and to label each one would be hard since they all flow in to one. As a child one of my fondest memories was visiting with my grandmother who always had Oreo cookies in her pantry. Getting to have those deliciously sweet chocolate and crispy cookies with a sugary creamy filling as soon as I walked in the door, I knew the fun would begin. Sitting around the table with my family, with a glass of milk in front of each of us, each one would create a new way, a favorite way to eat those delicious cookies. She made eating Oreo cookies fun by reaching out to each of our creative sides. It was one thing that we all enjoyed, unlike vegetables. It was an enchanting time for me and I can appreciate why an Oreo cookie is an American icon. Customer Loyalty and Relationships According to "Oreo" (2010) “Since its introduction in 1912, Oreo cookies continue to be America’s most popular cookie brand.” (para. Achievements). Nabisco Company still focuses on customer loyalty and the relationship to other companies and their brands. Oreo has...
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...COMPANY ANALYSIS In 1898, several baking companies merged to form the National Biscuit Company (NaBisCo), the maker of Oreo cookies. By 1902, Nabisco created Barnum's Animal cookies and made them famous by selling them in a little box designed like a cage with a string attached (to hang on Christmas trees). In 1912, Nabisco had a new idea for a cookie - two chocolate disks with a crème filling in between. The first Oreo cookie looked very similar to the Oreo cookie of today, with only a slight difference in the design on the chocolate disks. Nabisco Oreo sandwiches, a brand that is older than the automobile assembly line. It is estimated that an average of 4.3 billion sandwiches have been eaten each year over the last 90 years. Nabisco, a business with a rich and colorful history, is able to trace its founding back to the late 1800s. In the next century, the company experienced a sustained period of growth and became no stranger to the process of mergers and acquisitions, before finally coming to rest under the considerable umbrella of Kraft at the turn of the millennium. Company Profile Kraft Foods (NYSE: KFT) is a global leader in branded foods and beverages with 2004 net revenues of more than U.S.$32 billion. Built on more than 100 years of quality and innovation, Kraft has grown from modest beginnings to become the largest food and beverage company headquartered in North America and second largest in the world, marketing many popular brands in more than...
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...factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful in meeting local needs? Could it do more? Explain. Oreo is known to be the number one cookie in the world; the reason behind the product being on top is due to its marketing mix across countries and cultures. Oreo has been very effective with meeting their local’s needs. Such as reducing the amount of sugar added on the product in China or even changing it’s original recipe in Venezuela to milk chocolate rather than the dark intense cocoa. Also, packaging is a key factor in their market aspect; in the U.S. the packaging is 18oz due to the way American’s shop. Americans usually go grocery shopping weekly rather than daily. On the other hand, in other countries consumers are a custom to certain packaging such as the tube like shape, which Oreo has adjusted their packaging to their consumers liking. As for the 103-year-old product, Oreo always has room to improve and adjust to their consumers needs. Oreo should introduce the different types of Oreo for a trail period and see its success rate. Years ago Oreo came out with a cereal named Oreo O’s, as a child that was one of my cereal but it was taken off the shelves years ago. Hopefully, Oreo brings out the product again. * Question 2: What is the core Oreo “brand image” globally? What sorts of advertising approaches has it used to communicate this image? The Oreo cookie is a unique cookie...
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...Oreo: Crafting a Truly Global Brand 1. Discuss the various factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful in meeting local needs? Could it do more? Explain. Oreo is the most popular cookie in the world. Being sold in over 100 different countries, Oreo has managed to adjust the product, packaging, and promotion to match consumer tastes and expectations in each country. For example, in China, Oreo adjusted to the consumer preference by making a lightly sweetened version of Oreo which comes with 27% less sugar. Where as in Venezuela, Oreo introduced a milk chocolate version. Packaging is another key factor where Oreo has adjusted to based on the countries market. For instance, the US sells Oreos in the 18 oz form due to the fact that consumers are shopping at large format stores on a weekly basis and have larger pantry sizes at home. In other countries however, the size adjustment is much smaller, being sold in kiosks and in smaller packs. When it comes to promotions, countries like China like to advertise on tv because they link that to a higher quality product. Where as in Venezuela advertisement is seen more outdoors on buildings or big billboards since most people are always on the go. Oreo could always have room for improvements. By adjusting to the preference of the consumers throughout the world they will continue to succeed. 2. What is the core Oreo “brand image” globally? What...
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...PROMOTIONAL CAMPAIGN FOR ‘OREO’ Introduction The purpose of this project is to promote the three ‘Oreo’ products to a specific buying public and inform the prospective consumers about their existence and their advantages that would answer their nutritional needs. It focuses on a powerful advertising campaign that specifies the benefits of the products and their role in a customer’s life. This project aims to create a positive image of our products and persuade customers to switch to our brand. As the rising obesity tide continues to plague the U.S. and other states and as childhood obesity is a growing concern, the World Health Organization has compiled food-based dietary guidelines to encourage an improved quality of both diet and lifestyle. Thus, with the new health and wellness consumer trends, we have developed and introduced healthier and portion controlled snacks that are amounted with less cholesterol and fats. The world-famous Oreo brand continues to expand and fulfill new customer demands. Due to the fact that lifestyle changes towards health and nutrition are highly promoted, Oreo introduced health and nutritional products. Now, people can maintain their weight with 100 Calorie Pack Oreo, Sugar Free Oreo and Reduced Fat Oreo. 1. Product characteristics and 4)target customer 3. logo slogan The origin of the name ‘Oreo’ has a three-fold meaning. It is speculated to be a derivative of the French word, ‘or’, meaning gold, since the original...
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...Miguel, Maravilla English 103 Consider the Orangutans Most of us have grown up to the Oreo cookie; it has been America’s favorite cookie for many years, as well as my own. There has even been a “debate” as to how we eat them, from dunking them in milk or twisting one side and eating the filling first. The Oreo cookie is made up of two chocolate wafers with the sweet white creamy middle in between the wafers. Oreos have sold “Over 362 billion” sold since it was first introduced in (1912), making it the bestselling cookie of the 20th century. the line of production for the Oreo cookie was brought into stores by the” National Biscuit Company” best known as (Nabisco) The Nabisco Company is the American maker of cookies, as well as for other snacks sold in the United States such as “Ritz, Chips Ahoy, Teddy Gram” and many more. The Oreos filling was created by Nabisco principal food scientist, Sam Porcello or also nicknamed “Mr. Oreo”. The process of making the Oreo cookie starts at the Nabisco company industry; a two-stage process is used to make Oreo cookies....
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...Marketing Plan for Oreo Cookies in Poland TABLE OF CONTENT Executive Summary 4 Business Mission 4 External Marketing Audit 5 Macro-environment - PEST Analysis 5 The Market 6 Competition for Oreo in the Polish market 7 Internal Marketing Audit 8 Operating Results 8 Strategic Issue Analysis 8 Marketing Mix Effectiveness – 4 P’s 9 SWOT Analysis OREO 10 Marketing Objectives 11 Strategic Thrust 11 Strategic Objectives 11 Core Strategy 12 Target Markets 12 Competitor Targets 12 Competitive Advantage 12 Marketing Mix Decisions for Poland 13 Product 13 Promotion 13 Price 13 Place 13 Budget 14 Sales and breakeven 14 Promotion expenditure 14 Organisation 14 Implementation 15 Marketing control 15 Action plan (see excel) 15 Reviews 15 Bibliography 16 Executive Summary This report is the marketing plan for the proposed market development of Oreo brand to Poland. The purpose of the plan is to analysis the feasibility and profitability of introducing Oreo brand to Poland market. Oreo brand is one of our leading brands and it constitutes a substantial part of our revenue in the previous years. Oreo is the biggest selling cookies in china in 2006 and it sales reach $1 billion in US in six months. Oreo is a sweet, creamy chocolate with moderate amount of calories and also serve as complementary products. Well packaged and easy to unwrap. ...
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...markets. For most businesses, expanding/moving into new markets is not an easy transition, especially international markets, as Oreos did. The differences that Kraft will have to face would most likely come from these five factors: cultural, social, political, economical and legal differences. When expanding into an international market, one of the very first things businesses will have to consider is the legal difference; different countries have different laws regarding the setting up of the business, how the business operates, marketing laws and much more. Of course, most businesses expand into new markets in hopes of succeeding thus they would need to consider their chances of being successful and a lot of that comes from the economics for the most part though also politics. The economic factor in this case would affect the pricing of the product; as did the prices of oreos in china → Kraft reduced the prices of Oreos and hence the packaging size as well. This leads us on to the next point; cultural difference. Following the example of Oreos expansion to China, Oreos had to reduce the size of packages sold in China, not only to reduce the price but also people in China generally have a smaller appetite than Americans. A lot of the things in America are supersized due to the fact that they generally are bigger, hence when Kraft brought Oreos to China, they had to reduced the size in order to appeal to Chinese consumers. Since the cultural difference is the biggest factor...
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...buying habits and are looking for good deals. Applying these tactics give companies an extra pull over customers and draw them into giving their products a try. All of the efforts of consumer promotions is to catch the attention of customers and when done correctly can have a major impact on brand loyalty and recognition. The first type of consumer promotion is point-of-purchase (P.O.P). Usually, when a customer walks into a store and they see a display built to advertise one particular product, which helps build traffic and contributes to impulse buying. This method works well with other forms of advertising. For example, if the product Oreo had a commercial advertising their product, then had a display set up in a market, people who see the commercial and then come across that display in the store are more likely to buy the product. Oreo has used this method many times because they understand that having huge displays and signs draw the attention of shoppers in stores. Also being such a well-known brand helps. The second type of promotions used could be coupons. A coupon is a document with a stated...
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