...CANADIAN SOCIAL SCIENCE Vol. 6, No. 1, 2010, pp. 70-79 ISSN: 1712-8056 www.cscanada.net Purchase Intention of Organic Food; Perceived Value Overview INTENTION D'ACHATS DES ALIMENTS BIOLOGIQUES; VUE D’ENSEMBLE DE VALEUR PERÇUE Mohd Rizaimy Shaharudin1 Jacqueline Junika Pani2 Suhardi Wan Mansor3 Shamsul Jamel Elias4 Abstract: Organic food consumption among consumers is becoming popular nowadays. The attitude has emerged in today’s modern world due to the increased in awareness of the importance to maintain a healthy lifestyle by consuming foods without unsafe additives, preservatives, flavor and coloring. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation, therefore promotes the healthy food characteristics. However, based on the reviewed of literatures, there were some inconsistencies in the previous research findings. In terms of perceived value towards organic food product, most of the research found positive and not less also discovered negative result mainly due the lack of some special value in the eyes of consumers. For instance, higher in price, not value for money, satisfied with the existing conventional food, doubts on the product guarantee and unclear declarations of the organic status. The research aims to identify the perceived value factor and its impact towards the customers’ purchase intention in Malaysia. The findings of the study...
Words: 2515 - Pages: 11
...The Advantages of Organic Food You Are What You Eat Do you really know what goes into your food? Discover the advantages of organic food on this site and see exactly what producers have been adding to your fruit and vegetables to make it less healthy than a few years ago. In the rush to produce more and more crops to satisfy growing demand producers have had to resort to using a lethal cocktail of pesticides to control disease and insect attack. Good news for their bank balances perhaps but not good news for your health, this is why you need to be informed of the advantages of organic food. Did you know that if you consumed an average apple you would be eating over 30 pesticides, even after you have washed it? The quality of food has definitely gone down since the second world war. For instance, the levels of vitamin C in today's fruit bear no resemblance to the levels found in wartime fruit. Organic food is known to contain 50% more nutrients, minerals and vitamins than produce that has been intensively farmed. Read more about this here. You will have to eat more fruit nowadays to make up the deficiency, but unfortunately that means eating more chemicals, more detrimental affects on your health eating something that should be good for you! Also don't forget about the cocktail of anti-biotics and hormones that cattle and poultry are force fed. What happens to those chemicals when the animal dies? Digested and stored in human bodies is the answer, have you seen...
Words: 577 - Pages: 3
...Organic Foods With the development of agriculture, more environment issues appeared because of using too much chemical pesticides and fertilizers. So people are looking for other new agricultures to instead of the old model such as the organic agriculture or organic food. Natural farming is based on the observation of nature and allowing it to do what it naturally does best. (Fukuoka 284) What organic food means? According to the Organic.org website, organic produce and other ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones (Organic.org). The chemical pesticides are the most of direct elements for which do harm to the environment. So organic food without these negative factors is benefit for environment. Then what does organic food effect environment? The first of all is organic food can prevent soil pollution. “Organic farms protect the environment by building soil organic matter and by mimicking natural systems rather than relying on synthetic fertilizers and pesticides.” (Organic Food) The development of organic food is originated from the development of organic farming. It applies developed biotechnology to organic farming. Organic food is based on the relationship between land, animals, human, bio system and the healthy agricultural production system. The basis is maintaining...
Words: 945 - Pages: 4
...Organic food has become very popular. But navigating the maze of organic food labels, benefits, and claims can be confusing. Is organic food really healthier? Do GMOs and pesticides cause cancer and other diseases? What do all the labels mean? This guide can help you make better choices about which organic foods are healthier for you and better for the environment, and how you can afford to incorporate more organic food into your diet. ------------------------------------------------- What is organic food? Making a commitment to healthy eating is a great start towards a healthier life. Beyond eating more fruits, vegetables, whole grains, and good fats, however, there is the question of food safety, nutrition, and sustainability. How foods are grown or raised can impact both your health and the environment. This brings up the questions: What is the difference between organic foods and conventionally grown foods? Is “organic” always best? Are GMOs safe? What about locally grown foods? What does “organic” mean? The term “organic” refers to the way agricultural products are grown and processed. Specific requirements must be met and maintained in order for products to be labeled as "organic." Organic crops must be grown in safe soil, have no modifications, and must remain separate from conventional products. Farmers are not allowed to use synthetic pesticides, bioengineered genes (GMOs), petroleum-based fertilizers, and sewage sludge-based fertilizers. Organic livestock must...
Words: 2174 - Pages: 9
...off a discussion all together. So…let’s start. The topic of our presentation is organic food. I suppose that all of you already know what organic foods are. What we would like to show you today is why organic is becoming a trend. I mean... we are not firms trying to sell you products; we are neither dietitians forcing you to eat organic meals. In few words, we are not saying “buy organic because it’s the best!” Let me do a practical example. Imagine you enter in a supermarket because you want to buy some..let’s say..strawberries. You fast realize that there are 2 types of strawberries. They look like identical but the price differs. You may wonder “Why should I pay more for the apparently the same fruit?” Well some people do buy the more expensive one because they have this little green organic label. By the end of this presentation you will understand which mechanisms influence the consumption of organic products. So that, next time you go grocery shopping you will know what’s behind this price difference. To better give you a clear idea of the phenomenon organic food we structured the presentation into 3 main parts. I’m going to analyse the development over time. Whereas my colleague Ilaria is going to focus on the situation nowadays. Finally Laura will take into consideration the potential growth of this market in the future. But let’s start from the beginning. What exactly is organic food? If you google it or check it in a...
Words: 715 - Pages: 3
...Allen ENG101 Polly Sapakie 11/16/2013 Organic Food: It is the Healthier Choice There is rising need for organic items are the shelves. So grocery stores are stocking their stores with food labeled organic. Organic refers to the way farmers grow and process agricultural products, such as fruits, vegetables, grains, dairy products and meat (Organic Food). The thought is that organic items have a tendency to be healthier for the individual and better for the environment when matched to non-organic items. There are many pros and cons to both organic and non-organic products. Consumers should consume more local food since organic foods are healthier, the agricultural processes are better for the environment, and it decreases transportation expenses. Organic farmers use crop rotation, cover crops and beneficial insects to fight pests, and composting to fertilize instead of using chemicals like conventional farmers. Occasionally, farmers will use botanical, or plant-based pesticides (Koch). Conventional farmers use chemical fertilizers to help plants grow and they use synthetic herbicides to control weeds. Conventional farmers also use artificial insecticides to lower the pests and disease, gives animals antibiotics and growth hormones and medications to stop disease and make them grow more. Organic uses natural fertilizers, natural pesticides to reduce pests and disease, rotate crops, hand weed to manage weeds. They feed the animals organic feed and allow them to be outside grazing...
Words: 678 - Pages: 3
...1 Austin Greear English 95 Dr. Sandin 6 June 2013 Organic Food Benefits “Organic Food Consumption is one of the fastest growing segments of U.S. domestic foodstuffs. Sales of organic food and beverages grew from $1 billion in 1990 to $21.1 billion in 2008” (Walter J. Crinnion, ND 4), and is continuing to increase year after year. There has been many studies on the differences between non-organic and organic food, and there is one universal truth. Compared to non-organic food, organic food has better health benefits, according to research, as well as more nutrition, and less pesticides. To determine the health benefits of organic food, researchers used a fruit fly called Drosophila Melanogaster, raised it on organic produce, and tested the overall fly health. “Flies raised on diets made from organically grown produce had greater fertility and longevity. On certain food sources, greater activity and greater stress resistance was additionally observed, suggesting that organic food bestows positive effects on fly health” (Ria Chhabra, Santharam Kolli, Johannes H. Bauer 1). Through this knowledge and several other studies, it is safe to say that organic food has higher levels of nutrients that are essential to the body, as well as higher protein. “Organic food has furthermore been shown to contain lower levels of nitrates, which may explain some of the improved health characteristics of Drosophila raised on organic foods” (Ria Chhabra, Santharam Kolli, Johannes H. Bauer 7)...
Words: 604 - Pages: 3
...Revamp The Organic James Miller DeVry University Revamp The Organic Is the need for organic foods in our society, diets, and health being represented and explained well today? Actually it is in a worse state than ever. The knowledge is out there but it is just floating around with no one to help people really grasp the concept. People are either confused or don’t care because organic food isn’t getting the credit it deserves. Most people will not consider organic foods a life changing diet because they are unaware that when the food is truly organic and fresh it contains all the nutrients our human bodies need; another issue is that some organic foods are being misrepresented by companies that shouldn’t aloud to have organic logos on non-organic food. Ignorance of the things that can help your health is a huge hindrance to the kinds of things organic foods can do to enhance human body health. People can’t eat healthy if they don’t even know what healthy eating is. It is as simple as educating those that are unaware of organic foods impact on a person’s diet. Organic labels slapped onto non-organic food can quickly kill the name organic for the foods that actually are. Companies will often say something is organic either because every product like it already is or just to trick unaware customers into buying what they see. This is so they get all the off guard customers money and thus taking away from the ones that are truly organic but might be more expensive. The real...
Words: 470 - Pages: 2
...Eating Organic Choosing the foods we eat is a part of everyday life. Breakfast, lunch, and dinner; food surrounds us indefinitely. Just think of every type of food available to pick from when strolling down the grocery aisle. Possibilities are endless. When driving from one place to the next, the amount of restaurants and grocery stores lined up along the streets are nearly impossible to count. Eating is essential for the survival of human beings, which is why it is so important to make conscious decisions surrounding what goes into the body. When choosing what to eat, Organic foods are the best choice because they do not contain harmful chemicals or pesticides, are better for our environment, and are less harmful to the people who grow and harvest food. When eating...
Words: 1513 - Pages: 7
...Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies, Christ University, Bangalore 1 Institute of Management, Christ University, Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart, 2000) and the quality of food consumed. Consumers are also increasingly concerned with food safety issues taking into consideration, the recent salmonella case in Germany and elsewhere. Gil, Gracia and Sanchez (2000) have investigated that consumers are getting health conscious and are paying more attention to quality of food consumed. Therefore, food must deliver an added value that are sought after by consumers besides basic hedonistic and functional needs such as nutrition, taste, health, favorable price-quality ratio, etc., in the selection of food. This added value may be perceived in the form of ecological, social and individual benefit. A study on consumer perception towards organic food products may add insight into the nascent but emerging organic food industry in India. The review of related literature in the area of organic food products and consumer perception studied has provided many insights for the study. It has also provided direction in designing the present study. A number of researchers have identified various factors that influence consumer perception of organic food products mainly in developed...
Words: 1895 - Pages: 8
...While supporters may pay three times as much for organic foods and say it is safer, more nutritious, and better for the environment; there is research that shows that organic food is not healthier nor significantly safer than the conventional alternative. A meta-analysis of 237 studies led by Stanford University researchers compared the nutrient and contaminant levels in organic food to the levels in conventional foods. The research concluded there is no significant evidence to determine that organic foods are more nutritious than conventional foods. However, conventional produce had a 30% higher pesticide residue than organic produce (Smith-Spangler et al., 2012). This study was conducted very well and included a variety of evidence to make the conclusions more reliable and generalizable. One thing that researchers noticed is that many of these studies had publication bias and reported incomplete results to find differences in the two types of produce where none exist. Another limitation to the study was that many of the studies were done in an experimental field that may not replicate the practices done in the real world. Many individuals buy organic foods with the belief that it is pesticide free. The Stanford University study has already confirmed that organic foods have less pesticide than conventional produce, thus proving that organic doesn’t necessarily mean pesticide free. In fact, some of the pesticides used in organic farming can be just as detrimental if not more so...
Words: 762 - Pages: 4
...In Hong Kong , it is infrequent to hear some news about poisonous food from restaurants however we almost listen different kinds of cases by the shopkeepers who use recycled oil for cooking. We think it is unbearable that food can be like this so we choose “ Food Safety ” as our theme. Our research is surrounding Mainland China because we know China has many news and information about food safety . Then go ahead for searching. Food is very essential for us. We need to know what we eat. Safety food can let us realize how to eat safety and do not cheat by unscrupulous shopkeepers Organic food as like as a mirror opposite for poisonous food. It do not use any chemical fertilizers, pesticides or gene method during the planting . Simply to say , unpolluted and natural food. On the other hand , people who eating poisonous food such as Eggs with Sudan dyes will get sick even the may lose their life. It is very serious to consider what we eat. Hence , choosing the right type of food for eating is quite important. Then organic food is your optimal choice. Nice nutrition for example vitamins , minerals & omega-3 inside those food , people who absorb those nutrition may become smartness and beauty. If you ask me this project is easy to do , sorry my answer is definitely not. It is difficult to find everyone’s free time for discussing the project , some members have to go to tutorial class and do their homework. Time become very limit. Also , we spend much time on searching information...
Words: 308 - Pages: 2
...Eden Organic Foods Introduction describing your selected organization and scenario Eden Organic was founded by Ann Arbor in the 1960s with the help of friends sourcing natural food. At the time, this organization was founded organic all nature foods were a rarity and hardly available, so Eden food co-op was started as a way to make these healthy alternative more readily available. Eden co-op grew into a nature food store from its first initial $200 order to Erewhon in Boston and Chico-san in California, which lead co-op members to travel to local farms going door to door to find framers to grow foods using all nature organic methods. Eden organic grew to offer whole grains, beans, soy foods, cereals, vegetable oils, seed, miso, nut butter and more. As more demand for Eden products materialized, the brand began to develop as more and more consumers and store took interest in the organic food Eden had to offer. In 1972 Eden organic was available to open its first warehouse and within that same year, established a relation with artisan Japanese traditional food makers along with the imports of many of its products and becoming the best nature food company in United States and Canada (Eden Foods, 2011.) As the oldest natural and organic food company in North American and the largest independent manufacture of dry organic foods, Eden organic is looking into new ways to enhance its existing products and services to meets it customers expanding needs. Eden organics...
Words: 320 - Pages: 2
...popularity of organic food Have you ever heard about the genes of spider is added into corn for the purpose of pests resistance? As the development of biotechnology grown rapidly recently, people aware about the quality of food. What are we eating? We have no certainty about the consequences of our activities. To avoid the end of mankind, we are trying to revert to the old days, which the earth is still healthy. Organic food is one important element in our planning. Thus, the popularity of organic food grows by leaps and bounds. Healthy is one of the reason why people want organic food. The genetically modified food (GM food) has aroused much tension over the world. Started at the beginning, we changed the genes of food to acquire more output and solve the food crisis. Out of the expected, health problems emerged. Although there is no research to prove the relationship between cancer and GM food, most people believed GM food is one of the main cause of diseases now we are suffering. Seeking for healthy life without cancer, people abandon GM food and choose organic food in return. Besides, through the process of farming, a lot of pesticides has been used. Unfortunately, beneficial insects are being killed, too. Also, using too many chemicals will lead to pesticide residue. Those vegetables are equal to toxin. The overuse of pesticides, antibiotics and other chemical fertilizers in food leads to more sickness. As people concern more about organic food, people are...
Words: 697 - Pages: 3
...Organic vs. Inorganic Foods Our world today is infested and becoming way more dangerous with all these chemicals. In an effort to increase productivity and confine bigger market shares, the use of fertilizers, pesticides, food additives such as dyes and additives has become so common that artificial ingredients are now outnumbering natural ingredients on many food content labels, and it is the opinion of many experts that this forever increasing use of artificial fertilizers, pesticides, and chemical additives has a direct connection to the alarming rise in cancer rates and other health problems. (Aldrich, P. 1) Organic foods are quickly becoming recognized as a reasonable alternative in this chemical loaded world. The focus on environmentally sound agricultural methods and prolonging agriculture is getting the attention of many who are now concerned about what they're eating as well as the environment. Organic foods are what is happening. They are becoming a part of many traditional diets, and are viewed as an important and essential part of a healthy diet plan. They are also viewed as a reliable and safe alternative to the issues regarding conventionally grown, processed, and packaged foods. Many organic followers believe that once you've tasted organic foods you can't go back to typically grown foods the taste is unbelievable. People are now looking for good food with real nutrition and quality and they're finding it in organic foods. The realization of a need for...
Words: 1536 - Pages: 7
