...INTRODUCING HEALTHY NUTRITIONAL ALTERNATIVES IN PALM BEACH COUNTY SCHOOLS Prepared for Dr. Arthur C. Johnson, Superintendent of Palm Beach County Schools Palm Beach County School Board 3340 Forest Hill Blvd., C-316 West Palm Beach, FL 33406 Prepared by Heather Ronga, CEOl Drink Healthy, Corporation July 21, 2013 Drink Healthy, Corporation 123 Main Street New Town, FL 33415 Phone (555) 123-4567 Fax (555) 123-4568 July 21, 2013 Dr. Arthur C. Johnson, Superintendent of Palm Beach County Schools Palm Beach County School Board 3340 Forest Hill Blvd., C-316 West Palm Beach, FL 33406 RE: Introducing Healthy Nutritional Alternatives in Palm Beach County Schools Dear Dr. Johnson: This proposal is for your review introducing healthy nutritional alternatives in Palm Beach County Schools. Drink Healthy, Corporation is in accordance with state and federal initiatives and the Florida Department of Education guidelines by providing and promoting healthy eating to your students and your athletes while advocating health awareness. The progression towards a healthier student body is nutrition such as fruit drinks, vegetable drinks, and simple snacks. This partnered with physical education will lead to great success for students. Furthermore, eating healthy in school will lessen the obesity rate and stop students from feeling as sluggish. Students will be more energetic and have a higher success in academics, throughout the day. Dr. Johnson implementing...
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...TABLE OF CONTENTS Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target Audience................................................................................................................................11 Brand Position...................................................................................................................................12 Campaign Strategy...................................................................................................................................13 Media Strategy - Objectives ....................................................................................................................15 Selection............................................................................................................................................16 Media Planning and Buying...
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...Business Plan For: Dazzle Berry, LLC TBD. Ormond Beach, Florida Prepared by: Brandon McDaniel November 25, 2013 Executive Summary Dazzle Berry is a self-service retail yogurt shop with locations on the east coast of Florida, including Daytona Beach, Ormond Beach, Palm Coast, and Flagler Beach. Along with existing investment capital and an personal that are experts in the food and beverage department, the founding members of Dazzle Berry are passionate about making our natural low fat yogurt concept an extreme success on the east coast of Florida beginning with our presence in Ormond Beach, Florida. Ormond Beach, Florida will be the headquarters for Dazzle Berry based on the long time connections the founders have with the community. Dazzle Berry is looking to bring organic low-fat Frozen Yogurt and organic sandwiches to the Ormond Beach market. The company’s initial offerings will be a self-service store where the customer can choose from a large variety of organic low fat flavors and toppings. Which very heavy community marketing we intend to create a loyal customer base that will see Dazzle Berry as a friendly, Frozen Yogurt Shop with outstanding unbeatable quality products. We predict our first year sales will reach approximately $195,000, (1) and will climb to over $250,000 by the end of the second year. These sales figures should be easy attainable. DAZZLE...
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...professional employment. In the summer of 1998, they spent six months testing various juice recipes on friends, trying to find a successful product. They spent £500 on fruit and tested their recipes on individuals at a London music festival, marking two bins ‘yes’ or ‘no’ and placing a sign next to them reading: “Do you think we should give up our jobs to make these?”. At the end of the day the yes bin was full. They gave up their jobs the following day and Innocent Drinks was formed (innocent, our story) The creation of this company was difficult for the three friends who had no money, they asked their friends for rich contacts and were introduced to Maurice Pinto, a wealthy American who lent them £250,000 after seeing the potential of their plan. After six years, Innocent operates from Fruit Towers in Shepherd’s Bush, an office block with faux-grass walls and trendy young staff. They produce 5 product ranges totalling 17 varieties and are the market leader in Smoothies in the UK (innocent). Innocent is a British beverage producer that makes and distributes a range of natural fruit drinks in the UK. The products of the company include smoothies, thickies, juices, and fruit-enhanced water. Innocent sells its products through coffee shops, grocery stores and department stores. Innocent smoothies contain over three-quarters of a pound of pure and fresh fruit without sugar, water or concentrates. Innocent also offers a range of superfood smoothies, with recipes that are super...
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...own communities’ .PnP has an entrenched value system which they consider to render a positive impact on the lives of many South Africans. This is evident in their CSR spend in 2011 of R54.4 million. The Small Business Incubator Project was launched in 2010 is one of their most successful initiatives under the mentorship and guidance of Susan Ackerman-Berman who heads up transformation at Pnp. The objective of the projects is to assist small black businesses whether it is getting their products into the Pnp stores as well as other retail industries or providing a service. They are given the financial assistance as well as guidance in all aspects of the business process such as financial, operational, accounting, safety, employment, marketing and production in an effort to sustain their small business. Their mission is to enhance and develop skills such as teaching techniques of organic farming as well as...
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...appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...Dirube (130153800) Prepared for: David Swanston Date: Tuesday, June 21, 2016 BU 362, Section B4, Group 402 Wilfrid Laurier University Table of Contents Executive Summary ………………………………………………………….………….... 2 Opportunity ………………………………………………………………….……………. 3 Stakeholders ………………………………………………………………….………….... 3 Analysis …………………………………………………………………….…………... 3-9 Internal Analysis ………………………………………………….…………….. 3-5 External Analysis ……………………………………………….…………...….. 5-7 Competitive Analysis …………………………………………….……………... 7-8 Consumer Analysis ………………………………………………….………….. 8-9 Decision Criteria …………………………………………………………….…………. 9-10 Alternative Decision ……………………………………………………….………….. 10-11 . Recommendation …………………………………………………………….………... 11-12 Implementation Plan ……………………………………………………….………..… 12-14 Expected Results ………………………………………………………….……………..... 14 Exhibits ………………………………………………………………………………... 15-19 1 Executive Summary Booster Juice has began expanding into the Indian market with 18 stores currently operating. Booster Juice has been exposed to the opportunity of further expanding their company into the Indian market. The Indian market for easy access foods and meal replacements is one that is extremely large and diverse, and presents many opportunities. Booster Juice has been widely successful in other countries around the world, specifically in North America, and is looking to expand further internationally. India, due to its potential market growth and low barriers...
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...1.0 EXECUTIVE SUMMARY 1.1 INTRODUCTION This business plan is intended to serve as a starting point for a potential coffee shop at Kelana Jaya, Petaling Jaya. While the plan provides an extensive look into the feasibility studies of such an endeavour, we recognize that further research may be required before undertaking this business. We have provided all the financials including the balance sheet, income statement and cash flow statements. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination. Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. By serving a narrow product line, Asbek Coffee House will minimize the start-up and operating costs required and increase the likelihood of survival and sustainability. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee. 1.2 COMPANY SUMMARY Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community. With the area in desperate need of new development, Asbek Coffee House was created with the intent to create a place for the KJ community...
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...Yummies Vegetarian Cafe Kaplan University AB209: Small Business Management Business Description (Unit 2) Yummies Vegetarian Café is a vegetarian café designed to meet the needs of today’s discriminating, health-conscious diners looking for great-tasting food… both vegetarians and meat-eaters alike. Yummies Vegetarian Café will serve delicious, healthy, fun food that honors the environment and harms not a single animal in the making. Vision Statement (Unit 2) The vision I have for Yummies Vegetarian Café is to run a small but successful local café, with the future of franchise and to write my own cookbooks. Yummies Vegetarian Café is my vision as an Executive Chef. Mission Statement (Unit 2) “Our menu concept united both the vegetarian and the traditional diner, and in doing so we specialize in introducing alternative tasty textures, which include tempeh and seitan. These foods have ancient origins and are an artisan craft in their making; which we do from scratch. Our talent is in artfully exceeding one’s expectations of vegetarian cuisine.” Personal Motivation (Unit 2) Chef Kim’s roots are firmly grounded in the culinary world. Chef Kim was raised in a gourmet household and she helped her mother at catering events as a teenager. In her family, mealtime was a celebration of taste, texture and companionship, which always began in the backyard garden. Family vacations were global explorations of food and culture, visiting relatives in far off lands and discovering...
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... Member: M.L.C. Ampac, R.Q. Clavite, Jr., J.B. Manggay, R.J. Lopez, E.L. Mulig, M.H.P. Seco, V.J.J. Taghoy, and M.L.C. Tambis d. Date: 10 November 2014 (1st semester SY 2014-2015) [pic] Business Logo Table of Contents Page No. I. EXECUTIVE SUMMARY 4 II. BACKGROUND/SITUATION ANALYSIS 5 III. PROJECT OBJECTIVES 6 IV. DESIRED IMPACT AND OUTCOME OF THE PROJECT 7 V. TECHNICAL APPROACH 8 VI. PROJECT MANAGEMENT 14 VII. PROJECT ACTION PLAN (MILESTONE, WBS) 18 VIII. DELIVERABLES 21 IX. BUDGET REQUIREMENT 22 X. COMMUNICATION AND COORDINATION 25 XI. RISK MANAGEMENT PLAN 26 XII. MONITORING AND EVALUATION METHODS 27 XIII. SUSTAINABILITY PLAN 29 XIV. PROJECT ADVOCACY 31 XV. APPENDICES A. Scope of the project 33 B. Physical Lay-out of the VSU Coffee Hub 34 C. PERT-CPM 35 D. Gantt Chart 36 E. Financial Statements and Analysis 37 ▪ Projected Income Statement ▪ Balance Sheet ▪ Cash Flow Statement ▪ Loan Amortization (if...
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...17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes, cup cakes and...
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...17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes, cup cakes and...
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...BRAND AUDIT- PRESSED JUICE AND FINN COLD PRESS PREPARED BY: ANISHA D’COSTA, 4901923 PREPARED FOR: BRAND DYNAMICS MKT 70001, DATE 14/4/2014 Pressed Juices & Finn Cold Press | Anisha D’ Costa, 4910923 1 Executive Summary This report was written with a purpose of determining the viability of opening a Pressed juice bar for a potential investor, in Hawthorn-Glenferrie road market. This was achieved by conducting a brand audit of two existing and competing pressed juice bars who service in the area, namely; Pressed Juices and Finn Cold Press. This Brand Audit was performed by means of a physical visit to the Pressed Juice store, Hawthorn and collection of numerous secondary sources of data including online articles for research and analysis of the brand impact on consumers. Both these brands have a unique selling proposition of selling cold pressed juices, a trendsetter in the United States already, and recently in the Australian consumers’ hearts and minds. Pressed Juices have the leading edge of being the first ones to open in Melbourne whereas Finn Cold Press is the niche player when it comes to hand-crafted, naturopathically designed range of juices. Pressed Juices’ stores have incorporated its brand values of creating fresh cold pressed juices on a daily basis through its consistent branding practices seen in their 10 store designs across Victoria and New South Wales, brand elements and campaigns leading towards greater brand congruency. They are perceived as positively...
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...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
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...FUEL 1. Marketing Plan: Phase 1 The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “FUEL” (For Unleashed Energy. Levels) will be marketed as a unique organic functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. Success will be seen by the market shares captured within the market, the strategy is to break into the healthy energy drink market and carry the company to the top spot as the market leader in the healthy functional drink segment. Coca-Cola: The Coca-Cola Company started out as a one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non-carbonated beverage. Carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. The Coca-Cola Company is the world's largest bottler of liquid nonalcoholic refreshment in which they produce, market, and distributes their products in nearly 200 countries throughout the world. The world's largest soft drink company, Coca-Cola...
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