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Organisational Direction

In: Business and Management

Submitted By harred
Words 3248
Pages 13
Level 7 Diploma in Strategic

Management and Leadership

Assignment Unit 7006

Organisational Direction

Tutor William Brown

Written by

Sean Reddaway

Managing the Underground City

The New York City Transit Authority (NYCTA) Reclaims its Subway Stations

Contents

Strategic Aims and Objectives 3 The overall strategic aim of the NYCTA is: 3 The specific aims of the NYCTA, (in ascending order of priority) are: 3 The strategic objectives of the NYCTA, (in ascending order of priority) are: 3
Factors affecting the NYCTA 4
Progress Towards Achieving Strategic Aims and Objectives 5
Evaluation of the strategic position of the NYCTA 8
The Stakeholders in the NYCTA and their expectations and influence 9
Strategic Options for the NYCTA 10
References 12

Strategic Aims and Objectives

The Charities Evaluation Services (2005) identify the difference between aims and objectives as:

“Aims are the changes you hope to achieve as a result of your work

Objectives are the activities you undertake and the services you offer to bring these changes about”

It also recognises that there can often be an overall aim with several specific aims.

[pic]

The overall strategic aim of the NYCTA is:

• To restore public confidence in the subways by improving the environment for passengers, from a physical standpoint, by a feeling of safety and a feeling that somebody is in control.

The specific aims of the NYCTA, (in ascending order of priority) are:

1. To increase security measures and customer safety

2. To create a welcoming environment and improve transit employee performance

3. To improved ridership and recovery of fares

4. To reduce costs and maintain a high state of repair, performance and service

The strategic objectives of the NYCTA, (in ascending order of priority) are:

1. To create...

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