...Marketing Plans usually follow a framework similar to the following: I. Executive summary. This is a summary that provides an overview of the entire plan. II. Situation Analysis a. Market Summary i. Target Markets. What specific markets are targeted? Why are these specific segments the best targets? How has the target markets changed over time? ii. Market Analysis Where does current business come from? How has this changed in the past one to two years? iii. Market Demographics. Describe the customers demographically. Where do they come from geographically? What travel or consumption behavior do they exhibit? iv. Market needs. What needs are customers trying to satisfy? How have these needs changed in the past one to two years? When customers are asked why they buy from your organization, what would they say? v. Market Trends. How has the market or competitive behavior changed? Have there been changes in either supply or demand? vi. Market Growth. What has been the annual growth in the market in the past one or two years? How does the growth compare to other situations? b. SWOT (Strengths, weaknesses, opportunities, or threats) analysis. i. Strengths. What are the internal strengths of the organization? What does the organization do well? In what ways is the organization stronger than competitors? ii. Weaknesses. What are the internal weaknesses of the operation? What does the organization need to improve? In what ways is the organization weaker...
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...Study Material For M.B.A. Based on Latest Syllabus of MBA prescribed By Maharshi Dayanand University, Rohtak (DDE) 1st Semester (Part-1) By : Expert Faculties Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) footer Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) © Reserved No Part of this book can be reproduced, stored in or introduced into a retrieval system or transmitted in any form, or by any means (Electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher of this book. All possible efforts have been made in the prepration of this book yet for any kind of errors and omissions, the publisher is responsible. In case of any dispute it will be subjected to Rohtak Jurisdiction Only. Price : Rs. 400.00 Published By : ZAD Publications, Rohtak footer “The Zad stars & their family are shining stars on the earth, being blessed by the stars in the sky to celebrate the spirit of success” as I am writing this success story, there is no substitute of hard-work, punctuality and disciplined efforts. It is relatively easy to achieve success, but difficult to maintain it. The best way to achieve the success is to do the ordinary things with extra ordinary enthusiasm. Because of our quality work and the sense of commitment to do something different, the institute is enhancing its number of branches...
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...Pension Plans vs. Contribution Plans A retirement plan is a savings and investment plan that provides income during retirement. Many times it is created by employers for employees. However, many people do not know the difference between a pension plan and a contribution plan. For example, they may believe that a 401K is their pension plan when in reality it is a contribution plan. Therefore, one should first learn to define what a pension plan is and what a contribution plan is. A defined benefit plan, also known as a pension plan, and a defined contribution plan, a 401K or 403B are just two main types of employer retirement plans. A defined benefit is a plan that pays you a specific amount of money monthly or in a lump sum, when you retire as part of your retirement benefits. This plan focuses on output and the benefits may not depend upon the amount of an account balance. (Kennedy & Shultz III – 2012) The amount issued are usually based on formulas and on criteria such as number of years worked at a company and salary earned. For the most part the employer pays the complete cost of a pension plan or defined benefit thus the investment risk rest with the employer. Let’s first consider the details of the defined benefit plan. According to Lewis and Clark (2009) “Participants of a defined benefit plans are promised a specified sum regardless of the investment of the plan.” This type of benefit is designed to replace all of the participants’ pre-retirement income...
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...Characteristics of Spiritual Organizations:- i) Strong Sense of Purpose- A spiritual organization builds is culture around a meaningful purpose. While profits are important, they’re not the primary values of the organization. ii) Focus on Individual Development- Spiritual organizations recognize the worth and value of individuals. They seek to create cultures in which employees can continually grow and learn. iii) Trust and Openness- These organizations are characterized by mutual trust, honesty, and openness. Managers aren’t afraid to admit mistakes; they tend to be upfront with employees, customers, and suppliers. iv) Employee Empowerment- Managers trust employees to make thoughtful and conscientious decisions. v) Toleration of Employee Expression- Spiritual organizations allow people to be themselves; to express their moods and feelings without guilt or fear of reprimand. Forces of Specific Environment:- i) Customers- Customers represent potential uncertainty in an organization because their tastes can change or they can become dissatisfied with the organization’s products or service. ii) Suppliers- Managers seek to ensure a steady flow of needed inputs at the lowest price possible. An organization’s supplies being limited or delayed in delivery can constrain managers’ decisions and actions. iii) Competitors- All organizations, whether profit or not-for-profit, have competitors. Managers cannot afford to ignore their competitors. iv) Pressure...
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...basic functions of managers are:- i) Planning and Decision Making - Setting the organization’s goals and deciding how best to achieve them. Managers need to plan so that worker’s activities are consistent with the organization’s goal the correct type and amount of resources can be acquired. Planning requires information, judgment and decision-making ii) Organizing - Determining how best to group activities and resources. Organizing also means creating and organizational structure that is suitable for the achievement of the agreed. iii) Leading - Motivating members of the organization to work in the best interest of the organization iv) Controlling and Monitoring - Correcting ongoing activities to facilitate goal attainment b) List and explain the 3 levels of management in an organization. The 3 levels of management in an organization are:- i) First-line Managers - They supervise and coordinate the activities of operating employees. Mush of their work involves personally checking the work of subordinates and helping them solve problems (e.g. supervisor, office manager) ii) Middle Managers - They primarily take the goals and strategies designed by top managers and put them into effect (e.g. plant manager, operations managers) iii) Top Managers - A small number of executives who control the organization by setting its goals, overall strategy and operating policies (e.g. CEO, president) 1. a) Explain the three responsibilities required of a supervisor. The three...
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...emphasis on how work is done within an organization. 2 What is BPR? It is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary measures of performance, such as cost, quality, service and speed. BPR transfer the current process (ASIS) to an improved process (TOBE) 3 What is a BPR Modeling & Analysis Method? Language and procedure with underlying process concepts to build and analyze process models. Business process modeling: Development of representation of business process, representation captures the aspects of process that are key to understanding its functioning and performance. Business process analysis: Examination of structure and performance of business process, assessment of impact of various parameters. 4 How to deal with resistance to change? 4.1 Communication i Stakeholders need to understand (What, why, how) ii Ongoing two-way communication 4.2 Involvement i Saving money not employ expert ii Ask employee (What do you think?) (appropriate moments) 4.3 Training i Hard skill + Soft skill 4.4 Reward i Extrinsic reward + Intrinsic reward 5 El Sawy’s Approach 5.1 Operationalize process performance target 5.2 Define process boundaries 5.3 Identify key process issues 5.4 Understanding best practices and define initial visions 5.5 Familiarize participants with BPR software 5.6 Outline data collection plan and collect baseline data 5.7 Plan for modeling phase i Continue data...
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...Research Paper ITK 463 TSP (Team Software Process) Index I. Introduction II. What is TSP II. A. The TSP launch process III. Why is TSP used? III. A. TSP improves Quality III B. TSP makes the company work professionally III C. TSP and CMM. IV Overheads due to TSP. V Risks Associated. VI. Does TSP actually work ? VII. Recommendation for the company IV. Annotated Bibliography V. Company Assumptions Introduction As quoted by the CIO journal December 2003 issue, “By the numbers available, the software quality stinks.” The Standish Group reported in 1999 that 74% of all projects were not successful.6 According to a survey by Standish Group in 2002, only 34 % of the software development is successful. Around 38 billion US dollars are lost every annum due to software failure [2] and one of the major reasons for this high failure rate is poor software quality. Typical software projects are often late, over budget, of poor quality, and difficult to track. Engineers often have unrealistic schedules dictated to them and are kept in the dark as to the business objectives and customer needs. They are required to use imposed processes, tools, and standards, and often take shortcuts to meet schedule pressures. Very few teams can consistently be successful in this environment. As software systems get larger and more complex, these problems only get worse. The best projects are an...
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...#12 Management: Managers, Performance, and the Environment I) The major point of this article is that management needs to be strong and be willing to make changes in their thought process if they want to succeed. That America’s economy and the managers who plan, direct, organize, control, and staff its businesses must provide new, different, and creative approaches to meet the new competitive global environment. II) The overall managerial lesson in this reading is that management existed all the way back to the early days of civilization. Many companies have come and gone and many have reconstructed themselves to insure their futures. As a discipline, management faces new challenges and obstacles daily and some are the result of their successes but I feel some are the result of their weaknesses also. One outstanding challenge that has happened over the years is the new role of managers that are women(Mary Barra, General Motors), African Americans(Kenneth Chenault, American Express), Hispanic Americans(Oscar Muñoz, United Airlines) to name a few, and other minorities. These and other organizations will need managers who can think clearly and are capable of dealing with changes in all aspects of the companies so they can stay on top. III) What I have learned personally is that I need to make changes in my management style if I want to succeed at my job and company. I have always thought and have been told if it isn’t broke don’t fix it. I might think it’s not...
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...MARKETING PLANNING – CHAPTER 2 Developing a marketing plan is a key responsibility. The marketing plan can be divided into two general parts: the situation analysis, which analyzes the background of the market for the product, and the objectives, strategy and programs based on the background analysis that direct the product manager’s actions. MARKETING PLAN A marketing plan is a written document containing the guidelines for the business center’s marketing programs and allocations over the planning period. Give life to a marketing plan = business plan (CEO) Marketing plan= Chief Marketing Officer. One-year time framework (mostly). Short states and implements. At the end, check and asses. Kotler (NOT MORE than 15 pages). Straight to the topic, NOT wide. What you need and how to get there. * Written document: not something stored in a product manager’s head. It provides a vehicle for communications between functional areas of the firm. It pinpoints responsibility for achieving results by a specified date. * Business center level: the precise level at which plans are written varies from organization to organization. For example, in a company using a band management organizational structure, a marketing plan is written for each brand that is a profit center. Alternatively, some companies write plans for groups of brands or products, particularly when fixed costs are difficult to allocate by individual product. While marketing planning is common, it occurs at different...
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...QI Plan Part III HCS/588 August 3, 2015 Georgia Rothstein QI Plan Part III Health care organizations have a responsibility to their consumers as well as various stakeholders to ensure only the highest quality of health care is being delivered. There are two measures that play a huge role in ensuring the highest quality care is being delivered and they performance measures and quality improvement. This study will address the authority, structure, and organization by identifying who is responsible for implementing the plan discussed in the early papers. It will provide who is responsible for communicating the plan to be implemented. It will provide a description of the education the staff will receive. It will also provide a description of the annual evaluation, external entities involved if any, and challenges faced. Authority, Structure, and Organization At St. Joseph’s Hospital in Denver, Co the board of directors is responsible for making sure the employees are providing the patients with quality care. It is important for the board of directors to know the importance of monitoring quality improvement within the facility and ensure the employees are following the standards that have been set. The quality improvement standards set for the hospital are important and by leaders monitoring the quality improvement it can also lower the risk of liability as well as improve patient care (Farrell, 2008). The executive leaders of the hospital have a responsibility...
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...directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firm’s business which provides a unifying theme for all its activities. Course Syllabus Group I: Defining Strategic Management, Characteristics of Strategic Management Types and Hierarchy, Formulation of Strategy: Various Stages and Components of Strategic Management, Determination of various objectives like corporate, divisions and departmental objectives: Vision, Mission and Purpose, Environmental Scanning: Internal & External environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry. Group II: Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile – Strategic Advantage Profile, Corporate Portfolio Analysis – SWOT Analysis, Synergy and Dysergy – GAP Analysis, Porter’s Five Forces Model of Competition, Mc Kinsey’s 7s Framework, GE 9 Cell Model, Distinctive competitiveness – Selection of matrix while considering all models discussed above, Implementation of strategy: Analysis and development of organizational policies-marketing, production, financial, personnel and management information system, Strategy implementation: Issues in implementation – Project implementation – Procedural implementation. Group III: Resource Allocation (Technological...
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...THE EFFECT OF BUDGETARY CONTROL ON EFFCTIVENESS OF NON GOVERNMENTAL ORGANISATIONS IN KENYA REBECCAH NYAMBURA KIMANI A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF SCIENCE FINANCE, SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI OCTOBER 2014 DECLARATION I declare that this project is my original work and has not been submitted for examination in any other university. Signed………………………………………Date…………………………………… REBECCAH NYAMBURA D63/71147/2014 This project has been submitted for examination with my approval as the university supervisor Signed………………………………………Date…………………………………… MR. MIRIE MWANGI Lecturer, Department of Finance and Accounting School of Business University of Nairobi ACKNOWLEDGEMENT I am deeply indebted to all those who in their own way contributed to successful completion of this study. First and foremost I thank the almighty God, to whom all knowledge, wisdom and power belong for sustaining me in good health, sound judgment and strength to move on and complete my master’s studies. Special appreciation goes to my supervisor for his dedication, guidance, valuable suggestion and ideas throughout the course of this project. Without his enormous support this study would not have been successful. Thanks to my family who always inspired me in every step to accomplish this study. I am eternally grateful for your love, encouragement and support in all my endeavors. DEDICATION I dedicate this project to my...
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... 6. step-by-step activities & procedures – pilot projects & consideration of other internal & external threats 7. develop timeline chart 8. implementation of the project 9. evaluation & feedback 1. Mission Statement – a statement by an organization that contains detailed info. about the overall direction & purpose of the organization a. usually based on a general observation, an obvious need, seen need or interest, or need assessment result b. it’s an administrative statement that guides planning & decision-making c. not restricted by time elements d. philosophy of an organization e. identification of the self-concept of the organizational program f. identification of general service catchment areas & target populations and markets to be served g. define terms & shared definition of problem of target population 2. Assessment & Evaluation – an inventory of resources and review of policy & regulations with accuracy & skills in matching needs to services a. internal (organization’s tasks & work activities) & external (environment & community) assessment audits are needed to identify possible barriers b. resources included: i. money & finances ii. personnel iii. transportation iv. building space v. equipment & materials vi. expertise vii. management...
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...Signal and General Electric. This paper will explore the methodology of each of the five phases in the Six Sigma model. The five phases are Define, Measure, Analyze, Improve and Control (DMAIC) Phases. The Six Sigma model will then be evaluated based on the researched information. Further, a recommendation will be made concerning whether an organization should implement Six Sigma based on the evaluation. Establishing a Six Sigma Program Introduction: In a world class business environment, employees will be stimulated to strive toward a goal of total quality and continuous process improvement. The benefit of achieving this goal is to become more competitive in the marketplace by reaching business excellence in meeting and exceeding the demands of the customers. The improvements in productivity and the reductions in cost will make stretching towards this goal a feasible business mission (Constanza, 1996, p. 251-252). Operations managers are key players in participating in the organizations efforts to become world class. They are the leaders in developing a work culture that will embrace continuous improvement and process excellence. It is their commitment and vision that will be the endorsement for the never-ending quest in striving to reach the zero-defects goal (Heizer & Render, 2001, p. 174). There are several terms...
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...directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firm’s business which provides a unifying theme for all its activities. Course Syllabus Group I: Defining Strategic Management, Characteristics of Strategic Management Types and Hierarchy, Formulation of Strategy: Various Stages and Components of Strategic Management, Determination of various objectives like corporate, divisions and departmental objectives: Vision, Mission and Purpose, Environmental Scanning: Internal & External environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry. Group II: Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile – Strategic Advantage Profile, Corporate Portfolio Analysis – SWOT Analysis, Synergy and Dysergy – GAP Analysis, Porter’s Five Forces Model of Competition, Mc Kinsey’s 7s Framework, GE 9 Cell Model, Distinctive competitiveness – Selection of matrix while considering all models discussed above, Implementation of strategy: Analysis and development of organizational policies-marketing, production, financial, personnel and management information system, Strategy implementation: Issues in implementation – Project implementation – Procedural implementation. Group III: Resource Allocation (Technological...
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