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Organization Innovation

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Organizational innovation “But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.” So said Steve Jobs when asked about the roots of innovation. One of the most important reasons behind the unprecedented success of Apple has been its constant innovations under the leadership of visionary Steve Jobs, escalated primarily after 1996 when Jobs rejoined the company. Within short time, Apple has become the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Peter Drucker believed that “Innovation is the specific instrument of entrepreneurship, the act that endows resources with a new capacity to create wealth.” In its broadest sense, innovation, or the development of new business ideas, is at the core of many successful businesses. Innovative organizations are able to spot and respond to market opportunities. They identify consumer needs, and then develop appropriate products. Innovation need not be revolutionary inventing a brilliant brand new product all the time. Innovation can be evolutionary, a number of small step changes that allow a business to adapt to developing marketplace or economic conditions.
Derek Sivers gives a very beautiful idea about the process of innovation remembering Steve Jobs and says, “Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, "Does it do [x]?", "Do you plan to add [y]?” Finally Jobs said, "Wait wait — put

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