Premium Essay

Organizational Behavior and Communication

In: Business and Management

Submitted By bettyboop04
Words 939
Pages 4
Organizational Behavior and Communication
Name
COM/530
Date
Instructor Name

Southwest Airlines
This paper focuses on the mission, vision, and values that Southwest Airlines Co. upholds. The vision, mission, and values of Southwest Airlines Co. form the key basis of its philosophy. More so as an integral part of customer care, the airline has managed to create positive relationship with its clientele over the past few years.
Philosophy
Southwest Airlines Co. is one of the best performing companies globally. It has a philosophy that focuses on customer care attitude rather than experience (Campbell, 2010). Through their philosophy, they believe that attitude is most important besides training on quality service delivery. From results and reports given by their customers, it is true that they have kept their philosophy. This far, they have managed to keep customer loyalty by enhancing a good relationship with customers and thus the reason clients keep going back as a result of the company quality services.
Mission
Southwest Airlines mission is geared toward high quality of Customer Service delivered with a sense of individual pride, friendliness, warmth, and company Spirit.
With the direction of the mission, Southwest Airlines always have endeavored to give their customers the best. As a team, together they manage to meet their customers’ expectations in the friendliest way they can.
Vision
The vision of Southwest Airlines Co. is to expand their locations both domestically and internationally by delivering the most profitable and largest airline company capable to achieve both long and short-haul carriers efficiently and with low cost. More so Southwest Airlines Co. aims to establish itself as an airline carrier that has the most productive workforce to guarantee the best flight possible for every passenger. This is an influential and convincing vision...

Similar Documents

Premium Essay

Organizational Behavior and Communication

...Organizational Behavior and Communication Laura Strickland ACC/530 October 24, 2014 Bryon K. Johnson Organizational Behavior and Communication Starbucks, a place to receive the best coffee at a convenient location, while experiencing a unique interaction with individuals trained to provide the best customer service possible. This was the desire of three friends when Starbucks was established 43 years ago. The research in this paper will briefly describe Starbucks culture, and how the espouse values align with their enact values and the extent of their communication; the role communication plays in perception and culture when misalignment divides espouse value and enact value; and how conflict improves communication within the company. Culture of Starbucks Starbucks culture focuses on the environment and presenting the best quality product to their customers. Starbucks culture foundation was designed by creating the ultimate coffeehouse experience, and hiring a diverse and passionate workforce. Starbucks’ mission statement is as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2014). Starbucks was in Fortune Magazine for being one of the best companies to work for. This company is famously known for providing a work environment that shows respect and dignity to all. Every organization is defined by how their people act and communicate. Starbucks commitment to social awareness has created a strong......

Words: 889 - Pages: 4

Free Essay

Organizational Behavior and Communication

...Google’s Organizational Behavior and Communication Lisa Delgado COM/530 Communications for Accountants April 16, 2012 Ismael Hau-Rosa Google’s Organizational Behavior and Communication Google, Inc., a worldwide renowned search engine company that offers an array of project applications, including Internet search, cloud computing, and advertising, uses its espoused values to align with its enacted values. Google understands that the communication within its organization is strongly determined by their organizational culture. In developing a very distinctive and influential culture, such as Google’s, it allows their employees to be innovative and creative and they embody the company’s values and share the same aspiration for an unlimited amount of information. Since Google began in 1996 and became incorporated in 1998, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google’s espoused values have been an intricate principle for the company because it has created a high standard of how top management envisions how the company should run. Google clearly presents its values with allowing casual dress code and encouraging employees to communicate upwardly with upper...

Words: 886 - Pages: 4

Premium Essay

Organizational Behavior and Communication

...Organizational Behavior and Communication Some may say, consistently maintaining profitable quarters over an extended period indicate a successful organization. If this holds to be true than what helps an organization become profitable? The obvious answer would be a superior product in need of high demand. However, the demand of a product or service alone is not enough to make the business profitable or successful. The stability and longevity of an organization relies heavily on its espoused/enacted values, the perception of these values and how the organization handles conflict. To get a better understanding of espoused/enacted values, let us examine a successful retailer called Nordstrom. An organization espoused values consist of its mission, vision and value statements. The enacted values are the values the organization in reality implements. Usually when an organization enacted values differs drastically from its espoused values the organization culture is weak and has a difficult time surviving hardships and being successful. Nordstrom mission states “At Nordstrom, our goal is to provide outstanding customer service every day, one customer at a time” (Nordstrom.com, 2013). Nordstrom believes by providing excellent customer service and supporting employees in carrying out its goals than the company will be successful. Nordstrom does not give its employees a list of rules to follow but goals with the freedom and flexibility to make one’s own decision in......

Words: 974 - Pages: 4

Premium Essay

Organizational Behavior and Communication

...Organizational Behavior and Communication: Southwest Airlines Southwest Airlines is unlike any other airline when it comes to the culture set in place by the founders of the airline over forty years ago. Southwest airlines is based on three core values: humor, altruism, and the most famous of all, luv, which the airline still holds dear to this day. At a time when airline travel is overwhelming, Southwest airlines and its many employees continue to practice these core values and are proud of them. Altruism is high on the list. According to Southwest airlines, the importance of people--caring for them and cherishing them--is a corporate value that begins at the top and trickles downward. Without truly valuing and taking care of their passengers, there would be no airline. One of the espoused values that Southwest has is to provide the highest quality of customer service to its passengers. This is not only what Southwest has promised, but it is what Southwest airlines delivers on every day. According to Southwest.com, Southwest airlines has become the largest airline in the United States per passenger count and has the least amount of passenger complaints sent to the Department of Transportation per year. Another value that Southwest airlines claims to have adopted is that they are committed to provide each employee a stable work place in which there is plenty of room for personal growth and advancement. The Role Communication Plays in Perception and......

Words: 712 - Pages: 3

Premium Essay

Organizational Behavior and Communication

...Organizational Behavior and Communication Felicia Duhon Com/530 September 21, 2015 Deborah Elver Organizational Behavior and Communication Most major companies have two sets of values one is called espoused valves which is the corporate valves its mission statement, the vision of the company. The enacted valves is what the company actually does, if it actually live out its mission’s statement, visions, and morals. The role communication plays in perception and organizational culture and also identifying the role of conflict in group communication will be covered as well. Now that the content of what will be covered in this paper has been established let’s get started. The company that will be researching is Walt Disney Company, Walt Disney Company is one of the leading companies in diversity and international family entertainment and media. Walt Disney have five different business segments, media network, parks and resorts, studio entertainment, consumer products and interactive media. The organizational culture of Walt Disney to having the ability to harness the imagination in a way that inspires others, improves lives across the world and bringing hope laughter and smiles to everyone that needs it. Walt Disney is committed to being more innovated in technology and provide a high quality of standards of excellence in all products (The Walt Disney Company 2012). Walt Disney is committed to creating a positive community for all ages and generations. At Walt Disney the...

Words: 802 - Pages: 4

Premium Essay

Organizational Behavior and Communication

...The Organizational Culture of General Electric Company (GE) Katrina S. Zapata COM/530 September 12, 2011 Gina Owens-Ricks The Organizational Culture of General Electric Company (GE) While an organization’s espoused values, those values an organization may claim to have or uphold, may define a company amongst its competitors, it is the organization’s enacted values, what a company actually does, that shows true value in the eyes of the consumer. For over 120 years, General Electric (GE) has provided services in technology from appliances to water treatment. We will briefly look into the culture and values of GE and see if what they say they value is actually done in the eyes of the public. How does communication play a role in this company’s organizational culture and does it affect the perception of the company? Can conflict be used to improve the communication within this particular organization? How? These are questions that will be answered throughout this research. The organizational culture of General Electric shows characteristics of being a people-oriented company. As stated by GE concerning their employees “We believe that life at GE leaves you a better person than when you first walked through our doors. Our culture is all about providing everyone who works here with the opportunities to exercise their responsibility, integrity and creativity while growing themselves, their careers, and our business.” (General Electric, 2009). The values of the......

Words: 816 - Pages: 4

Premium Essay

Organizational Behavior and Communication Paper

...Organizational Behavior and Communication Paper COM/530 Organizational Behavior and Communication The nation’s military men and women should be celebrated more often. These men and women dedicate their lives to serving our country and make the ultimate sacrifice. Marines in particular seem to have a special bond, and set of ethics and values they make a lifetime commitment to. When a marine hears the Latin term Semper Fi, it does not just mean “always faithful” to that marine like it would a civilian. Marines are trained the term Semper Fi takes on a whole new meaning, Semper Fi has been an expression of the marines since 1883. This simple phrase takes them way beyond teamwork, and the marines know they can count on each other, will be faithful to one another, and the mission at hand, no matter what. Once a person is a marine that is something that cannot be undone, and these words will always remind the marine of that. Culture The culture of the United States Marine Corps is connected by the principals and values the marines share. “Honor, courage and commitment are the values that guide us Semper Fidelis is the motto that bonds us. To guard our nation is to guard its principles, becoming not only an elite warrior, but also a noble one” ("Marine Corps", 2012). The official and unofficial traditions of the Marine Corps strengthen the camaraderie of the service. There is an emphasis placed on performing morally on and off duty in all aspects of the...

Words: 953 - Pages: 4

Premium Essay

Organizational Behavior and Communication Paper

...Organizational Behavior and Communication Paper COM/530 Communications for Accountants Anne Mechail July 21, 2014 Professor Allen Sutton Organizational Behavior and Communication Paper Major organizations have two sets of values: espoused values and enacted values. An organization’s espoused values include their philosophy, mission, vision, and value statements. These are what the organization values. What the company actually does are its enacted values. This paper will briefly describe the culture of Walt Disney Company, identifying where appropriate if the organization’s espoused values align with their enacted values. It will also discuss to what extent communication within the organization is determined by the organization’s culture. Also, it will describe the role communication plays in perceptions and organizational culture by looking at how differences between espoused and enacted values can affect the perceptions within the organization. Finally, this paper will identify the role that conflict has in group communication by looking at how Walt Disney Company may use conflict to improve communication within and among their groups. Walt Disney Company, previously called Walt Disney Productions, began in 1923 with the production of silent cartoons. The company has grown in multiple businesses areas to produce and market moves, television programs, theme parks, character merchandise, as well as other areas all under the well-known Disney name. Along......

Words: 1034 - Pages: 5

Free Essay

Organizational Behavior and Communication Paper

....Individual Assignment: Organizational Behavior and Communication Paper Research paper 2 Points of Research 1- Leader ship style in Google. 2- The affect of leadership style on group communication. 3- Source of power found in Google. 4- How this source of power affect group and organization communication. 5- Google culture. 6- The motivational theory that would be effective within that culture. 7- Evaluation of the role of communication as an element of this theory. 8- Describe the commitment of the workforce to Google. 9- Relationship between the commitment and the communication. 1-leadership style in Google My researches about Google leadership style. I find out that leaders using transformational leadership style and this is one of my own favorite styles. That's because the leaders increase the satisfaction and the moral between the employees. The leader that uses this type of leadership they motivate and they give intellectual simulation. Plus, they have taken in considerations the individuals as well. If we also take a look about the qualities of the transformational style when we see that this style encourages the workers or the employees to be more innovative and creative. By opening the channels of communication, That is less a stressful and more casual and this allows the ideas between the group members to be reach and understood more easily also, the transformational style It is helping and building trust among the......

Words: 1763 - Pages: 8

Premium Essay

Organizational Behavior and Communication Paper

...Organizational Behavior and Communication Paper Name Here COM/530 Monday, August 27, 2012 Professors Name Here The American Red Cross is a nonprofit organization was founded in 1881 by Clara Barton. The focus of the American Red Cross is to help in times of disaster as well as filling the needs of community members through the caring support of volunteers providing their gifts of time and talents to service in the time of need. Their mission statement is "a humanitarian organization led by volunteers and guided by its congressional charter and the fundamental principles of the International Red Cross Movement, will provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies" (Kanter, 1998, p.19). The American Red Cross is an ever changing organization and throughout the years continues to provide relief to disaster victims as well as the nationwide provider of blood and tissue services. Communication within the American Red Cross is essential to developing the ability to respond quickly to situations of emergencies and disaster relief. In times of crisis it is important for the organization to have plans set ready for action and quick decision-making abilities. In an organization, such as the American Red Cross communication is a vital role to the perception of volunteers and the few paid employees have regarding working for the organization. Perception is defined as "a process by which......

Words: 939 - Pages: 4

Premium Essay

Organizational Behavior and Communication Paper

...company’s main values are along with what their goals are. The goals along with the values that are set by the company will normally act as a foundation of the guidelines that the company sets for themselves. There are times when the guidelines that are set by the company are not followed as they should be. The company Southwest Airlines is one of the major air transportation that is provide in the United States. The organizational culture for the company Southwest Airlines is tended to be more toward having extraordinary customer service. They are also more employees’ oriented (Southwest Airlines Co.). The key to an organizations being successful is to have excellent communication skills. If the company is having trouble with communicating between management to employees that then the goals along with the values that are set forth by the company then they are not going to be met. The best idea for a company is to have an open communication line that goes between the two: both the managers and the employees. No matter how affective you set up your communication within a company there is always a chance that there will be a conflict. These conflicts can result from human motivations, human emotion, disagreement on how they should proceed, and political philosophy. If conflict does happen there are things that a manager can do to defuse then such as empathy, listening and exploring. Empathy is an expression of understanding and concern for the other person’s position......

Words: 654 - Pages: 3

Premium Essay

Leadership, Teambuilding, and Communication Bus 322 – Organizational Behavior

...Leadership, Teambuilding, and Communication BUS 322 – Organizational Behavior Dr. John Theodore Prepared by Richard Winland 27 February 2014 Abstract  The purpose of this paper is to show how leadership, teambuilding, and communication affect an organization. The organization that was researched for this paper is The United States Navy. This paper will also examine contemporary, traditional, , and emerging leadership theories which will describe the best leadership characteristics in terms of leadership style. We will discuss interpersonal forms of power, showing how the characteristics impact performance. Organizational stress will be examined to determine the likely impact on performance as well as how they can be addressed. Potential sources of conflict within the group or unit and communication barriers will be discussed to show how they impact the organization.  Traditional, Contemporary, and Emerging Leadership Theories  There are many different types of leadership styles from traditional, contemporary and emerging theories. The traditional styles of leadership are autocratic, democratic, and laissez-faire. An autocratic, is most typically a type of leader who has a negative stereotype of subordinates and perceives them as lazy, irresponsible, etc., tends to lead by control and coercion. The democratic leadership style is much different from an autocratic leader where a leader who has a more positive attitude toward......

Words: 1297 - Pages: 6

Premium Essay

Organizational Behavior and Communication Paper Com/530

...Southwest Airlines, Inc. Introduction Southwest Airlines was established in 1967 by entrepreneur Herb Kelleher. Headquartered in Dallas, Texas the name Southwest Airlines was adopted in 1971. Southwest Airlines today has set the bench mark for many other Airlines trying to catch up to the innovation that has taken place over the last 35 years. Several of the key elements of Southwest’s success is their Mission Statement “Low Fares and Spartan Service” and their dominating Philosophy of “Peanut Fares, Peanut Meals, and Peanut Jokes.” So what does Southwest Airlines value? Like most companies the answer to this question would be our customers of course, but not Southwest Airlines they value their employees, they see their employees as their number one customer. Which brings us to the interesting topic of Southwest’s culture. Southwest Airlines Culture is unlike many of numerous companies in the USA where they have implemented and formalized “quality management programs” and they failed because they were “programs of the month.” At Southwest Airlines implementing “quality” throughout the company is not the result of a formalized program but required cultural change in the way they conduct their daily activities. The main requirement of “doing it right the first time” is integrated into the daily activities or culture of the company. The chairman of the board and president of a company has established the tone for quality in not only what they communicate but also in...

Words: 1567 - Pages: 7

Premium Essay

An Examination of the Effects of E-Mail on Management Communication and Organizational Behavior

...Examination of the Effects of E-mail on Management Communication and Organizational Behavior Mark Hankins Brenau University Organizational behavior is the study of individual behavior and group dynamics in organizations (Nelson & Quick, 2012). Given the role managers play in forming, supporting, and leading the interpersonal dynamics of their organizations, it is imperative to consider the management implications as they pertain to organizational behavior modifications. The role of a manager has changed and will continue to change moving into the future. The American business world is in a state of constant change with ever-increasing demands and requirements on managers and businesses. Accordingly, a thorough understanding of the concepts and tools of organizational behavior is critical to the personal success of managers within organizations. This understanding constitutes a vast array of knowledge and topics. It is the intent of this essay to illustrate one of these topics, communication. Communication, and specifically the communication technology of e-mail, is an integral and continual process within organizations. Nelson and Quick (2012) have defined communication as: “the evoking of a shared or common meaning in another person” (p. 278). This evocation between two employees is fundamental to the establishment of effective interpersonal relationships and is vital to the successful completion of organizational work, and subsequent achievement of......

Words: 1050 - Pages: 5

Premium Essay

Organizational Behavior Terminology and Concepts Paper

...Organizational Behavior Terminology and Concepts Paper Organizational Behavior Terminology and Concepts Paper An organization is a group of individuals that work together with common goals and vision. The people within these organizations are the driving force that are made up of CEO’s, Controllers, CFO’s, managers, employees. These organizations also include external influences like that of customers, distributors and venders and the like. It is the organizational culture, organization behavior, ethics and communication that makes these organizations stronger and keep integrity at the forefront of the organization’s mission, values and principles. Within this paper the areas of organization; culture; behavior; ethics; and communication will be elaborated on and examples provided. Organizational Culture Organizational Culture is the outcome of the internal environments and beliefs along with values that influence the behavior of organizational members as a whole. The more solid and stronger the organizational culture the more well-developed and well-communicated the beliefs and values will be, hence the organizational vision is clearly presented for future endeavors. ” Organizational culture is the sum total of an organization's past and current assumptions, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations.” ("Organizational Culture", 2011). ......

Words: 741 - Pages: 3