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Organizational Behavior and Communication

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Organizational Behavior and Communication
Laura Strickland
ACC/530
October 24, 2014
Bryon K. Johnson

Organizational Behavior and Communication
Starbucks, a place to receive the best coffee at a convenient location, while experiencing a unique interaction with individuals trained to provide the best customer service possible. This was the desire of three friends when Starbucks was established 43 years ago. The research in this paper will briefly describe Starbucks culture, and how the espouse values align with their enact values and the extent of their communication; the role communication plays in perception and culture when misalignment divides espouse value and enact value; and how conflict improves communication within the company.
Culture of Starbucks
Starbucks culture focuses on the environment and presenting the best quality product to their customers. Starbucks culture foundation was designed by creating the ultimate coffeehouse experience, and hiring a diverse and passionate workforce. Starbucks’ mission statement is as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2014). Starbucks was in Fortune Magazine for being one of the best companies to work for. This company is famously known for providing a work environment that shows respect and dignity to all. Every organization is defined by how their people act and communicate. Starbucks commitment to social awareness has created a strong healthy organizational culture which aligns espouse values and enact values. For example, Starbucks is a leading purchaser and supporter of Fair Trade Certified coffee, which supports human rights issues (Starbucks, 2014). Starbucks started their culture with the right delivery of information; therefore their employees and stakeholders mimics their values, mission and vision.
Role of Communication

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