It's all about communication… «Only through communication the human life can hold meaning», mentions Paulo Freire, Brazilian psychologist and educator and I totally agree with him because nowadays communication is a very important factor that can help you to be more successful and reputable person in the world and especially at work. Let's see three most important aspects of effective communication. Listening: I think that the most important thin in communication is to listen to your interlocutor in order to understand what he is trying to express, answer or make feedback or reply and then continue the conversation. It is important because if you will not listen you won't be able to grasp the idea of the talk and no reply will be made from your side. If that happens, your companion will bethink that he/she is not interesting to you, the topic is too boring and soon the conversation will stop. So, to be successful communicator you must hear and follow your partner and off course demonstrate interest from your part if you want the dialogue to bear fruit. For example if during a business meeting the communicator will be telling the issue in a company and asking for a list of proposals or solutions and you are not listening to what he is saying you will never be able to provide with possible decisions and you will be useful for the company and maybe have even worse consequences. So that's why listening is so important in the communication. Clarity: As for me the clarity of the message is an equally significant aspect of communication. First of all you have to understand clearly what you want to say and express and only then the recipient will be able to absorb your information or idea. It is important because if you don't transmit clearly the message your companion will become lost in the colloquy and you will never negotiate or come to an agreement. The better communicator passes information to the recipient, the better the second will understand it and may be able to keep the conversation going to come to a certain point at the end. So, depending on clarity of your message of you can receive an approval from the other party or just fail your project. For example you are looking for a particular street and you're asking somebody where to go, the person explains you too much things, too much roads and turns, you will never understand which direction to take and will not be able to reach the destination. Confidence: Finally, in my opinion, the confidence is the third substantial component of the effective communication. Why is it important? Because if you don't believe in your idea or project, then no one else will do so and you will never realize it. You have to be confident in yourself and in what you are saying and that's why your recipients will have an impression that they should to listen to you and execute your proposals. Confidence will help you to inspire people and make them think that you are informed and clearly know what to do. For example you are presenting a new application for mobile phone, but you are not confident in your project, then people will not believe you, will not think that people will need this app and will not approve your project. Finally you will not success and forget about your idea that maybe was brilliant and desirable for customers. So, in conclusion I believe that listening clarity and confidence are the most important and significant components of communication but as well we don’t have to forget about others as simplicity, trust, focus, control, distance and time. And don’t forget: «Communication must be HOT. That’s honest, open and two-way»- Dan Oswald.