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Organizational Cultural Change

In: Business and Management

Submitted By rajanikanth
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Organizational Change Case
Apogee Digital is a small company with small top management team and engineers. It has very small technical marketers team. AD has better revenue and gross profit but with small market share in the USA and Korea. AD has been competitive to other worldwide companies in same sector, but it didn’t build much global marketing and generates small revenue by proving technical assistance. Overall Apogee Digital success but Foster is concerned about the future of the company because it a small company in the game. Company had demand for its products in the market but it is not globalized. To overcome of this organization change the following changes are to be made in the company.
The main possible changes are to encourage the employees to brainstorm for new technology and creating a diverse environment in the company and management support for creativity and to expand internationally with marketing strategies and customer services.
To improve performance by energizing employees by appealing to their higher ideas and values. Create open and spacious environment to share their ideas. By having high level agreement among employees and high level of intensity. Change in the international market strategy and the customer relationship and service with technical assistance.
Changing the management can mitigate much resistance by engaging employees. If we do change management right from the first time, we can prevent much of the resistance from ever occurring. To change in international market strategies and customer relationship and service and energizing…...

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