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Organizational Culture and Subsequent Change

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Organizational culture and change.

Based on my evaluation of Shaw communication, its organizational culture is open and driven by its customers. it concentrates more on how consumers enjoy using its products and how consumers will be delighted by its quick and accurate customer services. (Shaw culture, 2013) Shaw communication is one of the largest and unique culture-oriented companies in Canada, and it has maintained its special techniques to retain loyal customers and attract new customers because its organizational culture is matching with what consumers had anticipated.

Shaw communication has tons of stores across Canada, and its active regional activities and sponsorships with regional communities have demonstrated that it attempts to attend any events that are beneficial and sustainable for the prosperity of the local communities. Shaw communication tries to counterbalance consumers’ perspectives of internet and home electronic services so it can provide quick and accurate services at a speedy time. Shaw communication also has its own consideration of its employees because it cares about the environments where its employees work, so it usually gets its employees involved in events that it conducted in local communities (shaw culture, 2013).

Shaw communication also provides employees with intriguing and practicable events during the training processes, so employees in its company enjoy working and communicating with each other.By utilizing this approach, Shaw communication can perform at a higher standard because employees are willing to devote their time and love the way they are working with their customers. Customers are always informed detailed and fast information from Shaw communication because its organizational culture demonstrates that it mainly focuses on customer satisfaction and superior quality at a minimum time frame. Shaw communication conscientiously cares about its loyal customers and provides them with frequent and economic discounts or promotions in order to retain them from switching to another internet companies. Its organizational value suggests that it always provides customers with friendly and positive manner. Every employees in Shaw communication is passionate about consumers they are accommodating or going to accommodate.

Employees and managers in Shaw communication have positive attitudes and creativity when pursuing their work, which they emphasize every employee in its company should be a team player and has good communication skills.

Organizational change that Shaw communication has confronted are some staffs who previously worked at different sectors of the company have been moved to different positions so it can boost its operational efficiency. Like many other companies, those changes have double side effect. (Shaw Announces Organizational Change, 2013) Shaw communication has gone through several steps for appraising the need to change, and it should generally follow several steps to enhance the effect of organizational change.

First, it must assess the need to change, which directly indicates whether the organizational change it is going to conduct with is profitable for the company’s future prosperity or will be deemed as a burden for the company’s operations. If there is problem that stumbles Shaw communication from expanding, the company has to identify related sources or reasons why those problems occured.

Second, the organization has to make decisive decision on whether it will conduct with those change and what will be the potential problems or issues that may raise accompanied with its initiative. like its initiative toward staff distribution, the company has to predict whether those distribution will benefit its operational efficiency in a long run.

Third, it has to implement changes that must be determined whether should be from top to the button or from button to the top. Like the company’s change it has undertaken, it would analyze that whether it should distribute its staffs by their level of work or years of working experiences.

Fourth, the company has to make critically impartial evaluation of whether those changes are pragmatic or deviated from its initial calculations.

Leadership approach analysis.

Based on the previous analysis of Shaw communication, it is very pragmatic for it to have transformational leadership style because consumers’ interests on internet and electronic services are consistently changing. Outside forces also affect how Shaw’s leader will enforce certain acts. By using transformational leadership style, employees are constantly informed that their duties of work and how innovation the company is. Employees who work under transformational leadership style have the responsibility to create inspirational and superior customers services, and they have to work diligently to improve the quality of work.

References:

Shaw Communications Inc. (2008). Shaw Communications, Inc. SWOT Analysis, 1-16.

Shaw Announces Organizational Changes. (Nov, 2012). Retrieved from: http://finance.yahoo.com/news/shaw-announces-organizational-changes-222900815.html PR, N. (2013, April 9). Shaw Communications and Alcatel-Lucent complete first North American field trial of 400 Gbps data transmissions over live network. PR Newswire US.
Shaw Communications Inc. Announces Executive Leadership Appointments. (Oct, 2010). Retrieved from: http://www.marketwire.com/press-release/shaw-communications-inc-announces-executive-leadership-appointments-nyse-sjr-1339648.htm

Shaw communication annual report. (2010). Retrieved from: http://www.shaw.ca/uploadedFiles/Corporate/Investors/Financial_Reports/SCIAR10.pdf

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