Organizational Development

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Organizational Development

Q1. Define OD and enlist its important characteristics.

Ans. The literature contains several definitions of OD, to quote a few:

• OD is a response to change, a complex educational strategy intended to change the beliefs, attitudes, values and structure of organization so they can better adopt new technologies, markets and challenges, and the dizzying rate of change itself ( Bennis, 1969). • OD is planned process of change in an organization’s culture through the utilization of behavioral science, technology, research and theory. ( Burke 1982) • Organizational Development is an effort (1)planned,(2) organizational wide, (3) managed from the top, (4) to increase organization effectiveness and health through (5) planned interventions in the organization’s processes, using behavioral science knowledge. (Beckhard,1969)

Let us examine this definition:

1. It is a planned change effort. An OD program involves a systematic diagnosis of the organization, the development of strategic plan for improvement, and the mobilization of resources to carry out the effort. 2. It involves the total system. An organization development effort is related to a total organization change in the culture and the reward system or the total managerial strategy. 3. It is managed from the top. In an OD effort the top management of the system has personal investment in the program and it’s outcomes. They actively participates in the management of the effort. This does not mean that they must participate in the same activities as others, but it does that they must have both knowledge and commitment to the goals of the programs and must actively support the methods used to achieve goals. 4. It is designed to increase organization effectiveness and health.

Another Classic definition Offered by French And BELL:

Organizational…...

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