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Organizational Profile - Green Flash Brewery

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Organizational Profile: Green Flash Brewery

ETH/316
November 22, 2013

Organizational Profile: Green Flash Brewery
In the beautiful city of San Diego there is massive growth there for the beer industry. San Diego has become one of the leaders in craft beer in the entire world with nearly 100 breweries with many of those breweries containing highly sought after beer from connoisseurs all over the world. (San Diego Reader, 2013) One brewery in particular, Green Flash Brewery, places a very large focus on giving back to the community and the community has responded with an outpouring – pun intended – of support to the growing brewery.
Green Flash Brewery was established in 2002 by former pub owners Mike and Lisa Hinkley and when a world renowned brewmaster Chuck Silva joined the company in 2004 the company grew exponentially and is now one of the largest breweries in San Diego. Green Flash Brewery specializes in bold beer that regularly wins awards and many beer festivals and competitions.
The brewery didn’t really start to focus on giving back to the community until 2011 when their Director of Marketing was diagnosed with breast cancer. With the support of her family, co-workers, and surprisingly the beer community she was able to beat the cancer and the support from the community was not lost on Mike and Lisa Hinkley so they started their own beer festival called “Treasure Chest”. (KPBS, 2013) The brewery would reach out and create partnerships with other local breweries, restaurants, and charities for this festival and the end result is an annual festival where the brewery develops a rare, high-quality beer paired with high end food where people can buy tickets to try. The proceeds of the sales of those tickets are donated to a charity, different charities per year but the inaugural year it was in support of the Susan B. Koman organization.

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