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Origins Nature - Ethics

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Submitted By 3217287
Words 1795
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Abstract
Ethical theories has been a topic of philosophical debate for centuries, but only recently has corporate governance and social responsibilities became a necessary fixture for modern businesses to function. Thus sparking scepticism that businesses adoption of CSR initiatives are a result of shifting societal trends for financial rewards and not out of ‘good will’. It is therefore a surprising given that this paper, Origins Natural Resources, an international cosmetic superstar adopted CSR since its conception and continues to maintain strong earth friendly practices throughout its operations regardless of substantial costs and burden to uphold. Thereby exploring the possibilities that characteristics of virtue can truly exist in a corporate entity, and perhaps society should be less sceptical of others intentions.
Introduction
The question of why businesses truly adopted CSR initiatives has never been initiated, thus sparking interests on whether or not it is an authentic act of corporate citizenship or simply a front to financial rewards.
This paper aims to analyse Origins Natural Resources dedication towards Corporate Social Responsibilities (CSR) addressing two major issues the organisation perceived as most significant and relevant to its core products and services. The two categories are addressing the importance of animal cruelty via experimentation and environmental sustainability. These issues will be analysed by applying utilitarianism, Kant and Virtue Ethics theories to address whether the current CSR strategies is a normative model of ethical practices. Lastly, a conclusion on whether the CSR initiative fits any ethical or moral value theories and identifying any new issues unaddressed.
Company Overview & CSR Strategies
Origins Natural Resources Ltd. is an international business specialising in naturally produced beauty products, and is

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