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Outline and Evaluate the Multi Store Model of Memory

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Outline and evaluate the multi store model of memory (12 marks)
Information from the environment is transferred through one of our five senses into the sensory memory (encoded depending on the type of information we receive). The sensory memory is a store suggested to be large in capacity but the duration the information is held for is the problem, lasting only fractions of a second. When attention is paid to information it enters the short term memory. According to Miller, the short term memory has a capacity of 7+-2 items. The duration of the short term memory last between 18 and 30 seconds, the STM is encoded mainly acoustically but sometimes visually. If maintenance rehearsal takes place it will remain in the STM or will be lost through decay or displacement. Elaborative rehearsal will then transfer information into the long term memory, which has an unlimited capacity and duration (without interference such as memory decay). The LTM encodes mainly semantically (through meaning). Information can be retrieved from the LTM to be used in the STM when needed.
One strength of the model is that is it supported from clinical/empirical research based on real people rather than laboratory experiments. This makes it high in ecological validity and can be applied to everyday life within the real world. For example, the study of HM, a brain damaged patient underwent an operation to cure a severe case of epilepsy but this resulted in the ability to transfer from the STM to the LTM, HM could not form long term memories and could read the same magazine over and over again. This directly supports the concept that there are separate stores within memory.
Recent improvements in medical technology such as MRI, PET and CAT scans which measure and show brain patterns when patients perform tasks generally associated with STM and LTM show that there are separate stores in memory.

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