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Comprehensive Analysis Outline
Inthiravanh Amphonephong, Linda Thibodeaux Barras, Rachelle Hollier and Marcella Horne
MGT 448
November 9, 2011
Thailund Porter Green

Comprehensive Analysis Outline
Region Analysis
* Regional alliances and economic integration
* United States, Mexico, and Canada (North America)
* Strengthened significantly through the NAFTA (North American Free Trade Agreement since implemented in 1994
* Mexico is the United States 3rd largest trading partner (Villarreal, 2010)
* Physical environment and its affect on trade
* Middle class citizens live in fear of kidnapping for ransom
* Loss of investor confidence in 2008
* Political stability
* President, mayor, police chief to keep the peace in Mexico City
* Police not readily trusted by citizens (Grillo, 2008)
* Economic conditions
* Gross Domestic Product is $875 billion which is 6% of America’s GDP (Grillo, 2008)
* Mexico is viewed as a manufacturing for export nation (Villarreal, 2010)
* Finance options available
* Foreign Direct Investment (FDI) as a result of Mexico’s liberation in the mid-1980’s (Villarreal, 2010)
* Social, health, and environmental conditions
* Infrastructure is poor, but plans to improve (Grillo, 2008)

* Terrorism threats
* Drug dealing since 1995 when the economy crashed
* $2 billion trade in bodyguards, alarm systems and bulletproof cars (Grillo, 2008)
Country Analysis
* Physical environment and its affect on trade
* Planning an International Marketing Activities
* Social, health, and environmental conditions
* Social Indicator
* Environmental Health
* Water, Air Pollution, and Land
* Environmental Conditions
* Cultural considerations
* Primary Languages and Communication Styles
* Does and Don’t…...

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