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Over 30 Workers Trapped After Chilean Copper Mine Collapse

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Over 30 Workers Trapped After Chilean Copper Mine Collapse”

Over 30 Workers Trapped After Chilean Copper Mine Collapse”

John B. Lopez III

BCOM/275

October 24, 2011

Over 30 Workers Trapped After Chilean Copper Mine Collapse”

On August 5, 2010, in San José, Chilea, a small copper operation owned by Minera San Esteban Primera, suffered a cave-in leaving 33 workers trapped underground. While the incident ultimately left the workers all alive in the end it raised many eyebrows as to the safety oversight the local government has over companies and also the safety practices of the company it’s self. Rescue workers drilled holes in an attempt to locate the miners, but there was no official confirmation whether they would be alive after four days with limited food, water and oxygen. In the form of communication, this was a grave mistake by the company. Anytime a company experiences a tragic accident where loved ones lives are at stake there must be a feeling of control and order displayed by the company. This can often times be accomplished by the director of the rescue operation and owner of the company addressing the families of the workers in danger during a live press conference. During the conference the company should first proclaim that workers are all safe and alive if that is the case. That will put the families at ease and distress the situation. Next, explain what happen and why. Tell everyone watching and listening that everything is being done that can possibly be done and describe what is actually taking place in the rescue effort at that moment. In the case of the Chilean mine collapse, the company did a pretty decent job of addressing the media but did not allow the families to receive enough information as I think was necessary. A second message should also go...

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