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P Bread

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Submitted By bobbywill
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Company A of Health Products industry fits the first set of descriptions of world’s largest prescription-pharmaceutical company with very broad and deep pipeline of ethical pharmaceuticals, supported by a robust research and development budget; it has divested several of its non-pharmaceutical businesses. While Company B fits the second set of descriptions i.e. diversified health-products Company that manufactures and mass markets a broad line of prescription pharmaceuticals; brand development and management are a major element of the firm’s mass-market-oriented strategy. Johnson and Johnson is the company that it mentions.

Health Products

Cash and short-term investment for Company A (24.2%) is higher than Company B (16.1%). A is probably because they had gained from their recent years’ divestment of several of its non-pharmaceutical business. Company A has higher receivables (12.8%) than Company B, 8.1%. This is probably because Company A distributes their products to institutions like hospitals, clinics and etc. Institutions take longer time to pay, while Company B distributes their diversified health-products to end-consumers or to the mass market by cash settlement or short credit term.
Inventory turnover for Company A (3.08x) is higher than Company B (0.93x), that means inventories are sold and replaced faster than Company B. Company A has higher turnover because those institutions, especially hospitals “consume” health products faster and more. Lastly its show Company A has deep pipeline of its ethical pharmaceuticals.

On the other hand, Company A has net fixed assets of 19.6%, higher than Company B (14.9%), which probably because Company A has more equipments to support their robust research and development. Intangibles e.g. goodwill for Company B (46.1%) is higher compared to Company A (22.2%) because B focus more on their brand development.

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