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P O B Marketing Sba

In:

Submitted By alrick
Words 2680
Pages 11
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Name of Student: Davien A. Donald

School: Glenmuir High School

Registration #: 1000390605

Territory: Jamaica

Year f Exam: June 2015

Teacher: Mrs. Grant
Table of Content

TITLE PAGE PAGE

Introduction

Acknowledgement

Description of Business 5
Organization of Marketing Department 7
Market Research 11
Promotion Mix 21
Customer Complaint 26
Government Regulations 28
Ethical Issues 30
Biblioghraphy 31

INTRODUCTION
Entrepreneurship drives any economy; for a business to be viable, it takes an individual with foresight, drive and enthusiasm for the business to be a success. It is therefore the intent of the business owner to join the food industry, which he believes has a very high growth potential. The business venture will be a Manufacturing Company, ‘Zens’ Manufacturer, which will be distributing healthy and affordable choices of products for the health conscious individual.

The main aim of Zens’ Manufacturer is to realise profit on its investment, seek and retain customers and to expand its business to various locations island wide.

The company is equipped with the latest technology and the necessary mix of skilled workers as its driving force.

This School based Assessment (SBA) seeks to equip the researcher with first hand knowledge of the processes in starting a business.

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