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P&G Case

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P&G Case
Executive Summary
This case study analysis is on the Proctor & Gamble Company (also referred to as “P&G”).
Procter & Gamble is the world's largest producer of household and personal products by revenue, with its products reaching 4 billion people worldwide. The Case Study includes an
Introduction, Company Overview, Company Mandate, Internal Analysis, and External Analysis, followed by various Strategic Options (see below). The author then makes a Final Strategy
Option Recommendation.
Strategic Option #1: Market to Lower-Income Consumers in both Developed and
Emerging Markets (Expand and Build Beauty Segment strictly aimed at Low-Income
Consumers). Industry Consolidator.
Strategic Option #2: Given the maturity of the North American/Western European market, combined with the emerging popularity and demand for Natural/Organic ingredient products,
P&G should look to create New Natural Products and Products tailored to the Male market -
Multiple Segments, not just Skin Care (Expand and Build Beauty Segment). Industry
Consolidator.
Strategic Option #3: Related Diversification through Acquisition.
Strategic Option #4: Joint Ventures in Emerging Markets such as China and India.
Final Strategy Recommendation: The Recommendation is to go for a combined Low-Income segment and New Natural Product strategy as this facilitates P&G’s need to capture a greater slice of the Low-Income consumer market both in Mature and Developing markets, which also capturing a greater slice of the Natural Ingredient market and the growing Men’s Market. Unlike in the case study, the author advocates New Natural Ingredient product development in multiple segments, and not just confined to the Skin Care segment of the Beauty /Feminine Care segment. Such a combined Strategy will require the creation of new products and the expansion of existing ones, combined with...

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