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P1 Unit 26

In: Business and Management

Submitted By ahmed1992
Words 809
Pages 4
Quantitative data
This is research based on larger samples and is, therefore, more statistically valid. Quantitative research is concerned with data and addresses question such as “how many?”, “how often”, “who?”, “when?” and “where?”
The results of quantitative research will generally be numerical form – for example: * 35% of customers rate the new product as “attractive” * 70% of potential customers use the Internet to buy their hotel accommodation in Dorset * 3 out of 5 customers will buy a new food product after being offered a free in-store sample
Quantitative methods are those which concentrate on numbers and frequencies rather than on meaning and experience.

What is it?

Quantitative research is a more logical approach which provides a measure of what people think from a statistical and numerical point of view. For example, if you wanted to know how many of the customers like the new car or our new customer service and how strongly (on a scale) they support it, then this will provide the company with a numerical statistic.

Quantitative research can gather a large amount of data that can be easily organized and conveyed into reports for analysis.

How to do it

Quantitative research uses methods such as questionnaires and surveys with set questions and answers that respondents tick from a predefined selection. Answers can be measured in strengths of feeling such as ‘strongly agree’ ‘disagree’ or numbers such as scales out of 10.
This form of research will help Aston Martin to gather fair opinions about their products and services.

Quantitative research — including surveys and customer questionnaires — can help ASTON MARTIN to improve their products and services by enabling them to make informed decisions * More reliable and objective * Can use statistics to generate a finding * Tests theories and hypothesis...

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