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P2 – Using Walkers Crisp as an Example, Describe the Role of Promotion Within the Marketing Mix

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P2 – Using Walkers crisp as an example, describe the role of promotion within the marketing mix
Introduction
In this report, I will consider and discuss the different aspects of the marketing mix – Products/Service, Price, Place, Packaging, People and Physical Evidence - in which are currently important to Walkers.
The advert, which I have chosen, is the new ‘Walkers Extra Crunchy’ Ad, which includes Lionel Richie. The story line of the advert is how Gary Lineker will react when Lionel Richie brings his message of sharing to the nation.
Walkers have made over 60 different flavours of crisps and have multiple different types of crisps including; Baked, Cheese Heads, Crinkles, Deep Ridged, Extra Crunchy, Lights, Max, Pops, Potato Heads, Salt n’ Shake, Sensations, Sun bites and Hoops and Crosses.
Products/Services
There are many different components within the products/services section and Walkers only really fits into one of those, which is the product features. Within the advert I have selected they will be talking about the ‘New’ crinkly crisps. Therefore, they are advertising the type of product features that the crisp have, which walkers have, many of that have already been mentioned above.
Price
Walkers do not include Price in there adverts and they defiantly do not use it in this advert, which I have used. However, there are company’s which will include price is their marketing mix for advertisements. An example of a company, which would include price in their adverts, would be DFS. They are always advertising sales meaning the price have to be included. Another example may be supermarkets such as Tesco and Asda. When there is, a sale on them will quite often advertise that with prices including such as ‘All these for just £1’.
Place
Walkers also do not use Place in there marketing mix for their adverts because they are not a product that has sold in

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