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P5 Unit 3

In: Business and Management

Submitted By popeye112
Words 361
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Samsung Note 4

The Samsung Note is a development of the normal smartphone. A stronger and faster core processor combined with the multitasking feature makes it perfect for use by professionals.
The sheer size and processing power makes the note a phone desired by people who know how to use it. Innovation and paving a path to the future is what Samsung desires. The future is near, will you be a part of it?

The segmentation strategy used with this particular product, is mostly based on psychographic and socio-cultural analyses. The socio-cultural analyses played a big part in discovering the correct target group for the Samsung Note. By learning about their lifestyles , beliefs and or jobs, Samsung made it possible to form the phablet to the needs and wants of most consumers.

Usually a normal smartphone is enough, but for some people, they want something a bit more professional. The Note is a phone mostly used by professionals because of it’s multitasking capabilities and effectiveness. Primarily businesspeople, students and other hardworking consumers purchase the note. Age doesn’t really play a big role. People who know how to use it purchase it and the age differs from 18 to 60.

Samsung Galaxy Gear
With the new transformed and upgraded smartwatch, people will now be able to pay and send money with just the touch of a finger. But that’s not it! Never get lost any more with the integration of the new and advanced google maps navigation on your Galaxy Gear.

Geographic : Worldwide in countries where the working man can afford it.
Psychographic : Fits into almost any lifestyle.
Socio/Cultural : Upper and middle class
Demographic : 20 ↔ 50 ( Unisex)

Is the next big thing finally here? Yes it is. Enjoy the sound of music everywhere you go now. With the friction powered batteries installed in your shoes you will never run out of battery. Worrying that the music your listening might sound a bit unwanted? No more worries because, it can be connected with any Bluetooth headset.

Geographic ↔ shoe stores around the world.
Psychographic ↔ Trendy and fashion-conscious people
Socio-cultural ↔ Middle and Upper class
Demographic ↔ 16 to 35 ( unisex)

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