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PETA Argument Paper

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A study done in the United Kingdom has found the number of referrals for genetic counseling for breast cancer risks has doubled since Angelina Jolie publicly announced her decision to get genetically screened in early 2013 (“Angelina Jolie effect,” 2014). Canadian researchers agreed public awareness and the amount of referrals has increased since Jolie’s announcement, similar to the effect of Katie Couric colorectal cancer campaign and Kylie Minogue’s breast cancer diagnosis on public awareness (“Angelina Jolie effect,” 2014). Researchers also stated Jolie had a larger affect on the public than Couric and Minogue due to other social factors, such as her relationship with Brad Pitt and her celebrity status (“Angelina Jolie effect, 2014). There …show more content…
Source characteristics are particularly important in instances such as advertising. For example, when People for the Ethical Treatment of Animals (PETA) promoters want to convince people to refrain from hurting animals, they may use a politician, celebrity, or someone revered by the public to speak on PETA’s behalf because those types of people have certain source characteristics that make PETA’s argument more convincing. A couple of source characteristics include attractiveness and credibility. In the instance of the “Angelina Jolie effect,” Jolie has both of these characteristics that help persuade others to follow in her footsteps and get genetic screening for breast cancer. Women typically view Jolie as a beautiful and attractive woman, adding to the convincingness of the benefits of screening. Also, Jolie has credibility. Credibility not only comes from her celebrity status, but also from experience. Her decision for genetic screening came from a family history, so it can be assumed Jolie has experience with the matter, from going through the testing to dealing with the physical, mental, and emotional affects of the cancer on women and those close to those who suffer from it. Both Jolie’s attractiveness and credibility persuaded others to consider screening, explaining the increase in women wanting to be genetically …show more content…
The most important of these factors is the tendency for people to compare themselves to others. Naturally, people want to figure out who they are, and one of the easiest ways to do this is to define themselves in relation to others. Angelina Jolie is of high social status and some people aspire to be like her. In order to achieve a similar identity, one must compare the behaviors of oneself to the behaviors of Jolie and figure out how to make the behaviors similar. Her ability to persuade others and have them conform are also results of her high status. Ultimately, the “Angelina Jolie effect” is a consequence of personal factors, both in individuals and Jolie

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