...consumer need. It might be from existing products and services or new development of that particular products and services. Food processing industry is an important to the growth of food and beverage industry. The increased demand for processed food and beverages has in turn escalated the needs for innovative food processing and packaging equipment and technology, making it major contribution to the economy. Packaging plays a key factor in gaining the attention of consumers whenthey make their purchasing decisions, especially to the highly aware of hygeinic consumers. Innovation in the area of packaging has become increasingly important driven by consumer demand and the need to address environmental issues. The Cryovac brand leads the way in providing market driven solutions. The new packaging types and designs, as evidenced in the food and beverage sector, are frequently aimed at offering simplicity, cost-reduction and materials saving while maintaining the benefits of convenient, attractive and easy to-use and environmental friendly packaging design. The Cryovac are commited to uncovering and understanding what drives the market, so that their packaging solutions will improve their customer’s business. The Cryovac brands is a Sealed Air asset. Sealed Air is a leading global innovator and manufacturer of a wide...
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...INTRODUCTION: There is a general belief that packaging of Nigerian food products lacks the quality that can make them competitive in the local and global markets. Although some of the locally made products are considered to be of high quality and unique, but it is still very unfortunate that they are not accepted as good packaged food products, to enable them to be sold successfully in the local and global markets. Most of the packaging materials used are not environmentally-friendly, they are not designed properly while others get their food products spoilt, as a result of poor packaging system, leading to huge capital losses to manufacturers of such products, not to talk of the huge environmental problems caused by non-biodegradable materials used. The problem of poor packaging of locally made food products took a centre stage, after the Nigeria Export Processing Zone Authourity Decree 1992 was established by the Nigerian government to assist the export of Made-in-Nigeria products to the global market. It was then discovered that most of the exported food products to the international market could not be sold because of some of the above mentioned issues. Many efforts have been made by the various stakeholders in the packaging and export sector ever since to solve the poor packaging problem of locally made food products. In spite of all these efforts, the problem still persists. There are many factors that may contribute to poor or substandard packaging. Factors such as the manufacturer’s...
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...Vershire Case Study Vershire Case Study Case Background Vershire Company was a diversified packaging industry organized with several divisions focused on different product lines. One of these is the Aluminum Can Division, which by far is one of the largest manufacturers of aluminum beverage cans in the United States. The company has a decentralized culture, with the division general managers exercising considerable autonomy in decision-making. Under a general manager were two line managers responsible for production and marketing functions. Over the years, the Aluminum Can Division had built plants scattered throughout the country. Each plant is responsible to serve a geographical area, both for large and small-scale customers. The industry is very competitive, as each manufacturer employs the same technology and everyone was viewed by customers to have the same product quality as anyone in the industry. Thus, customers can readily shift from one supplier to another in cases that delivery schedulesand product qualities were not met. Vershire employs a long-term budgetary control system. Corporate sales budgets are prepared both in a top-down and bottom-up approach. These sales budgets are then translated to sales target per production plants and became the basis of target profits for each plant. Upon the end of the period, managers are then evaluated based on these target profits, even when budgeted sales are not met. Also, other performance measures are at place that...
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...JFS R: Concise Reviews/Hypotheses in Food Science Food Packaging—Roles, Materials, and Environmental Issues KENNETH MARSH, PH.D., AND BETTY BUGUSU, PH.D. The Institute of Food Technologists has issued this Scientific Status Summary to update readers on food packaging and its impact on the environment. Keywords: food packaging, food processing dvances in food processing and food packaging play a primary role in keeping the U.S. food supply among the safest in the world. Simply stated, packaging maintains the benefits of food processing after the process is complete, enabling foods to travel safely for long distances from their point of origin and still be wholesome at the time of consumption. However, packaging technology must balance food protection with other issues, including energy and material costs, heightened social and environmental consciousness, and strict regulations on pollutants and disposal of municipal solid waste. Municipal solid waste (MSW) consists of items commonly thrown away, including packages, food scraps, yard trimmings, and durable items such as refrigerators and computers. Legislative and regulatory efforts to control packaging are based on the mistaken perception that packaging is the major burden of MSW. Instead, the U.S. Environmental Protection Agency (EPA) found that approximately only 31% of the MSW generated in 2005 was from packaging-related materials, including glass, metal, plastic, paper, and paperboard—a percentage that has remained...
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...impression investigation Cao Youjia, Wang Yicheng, Li Simei, Gao Junhong Abstract In our experiments, the research sheds light on consumers’ purchase intention and overall impression towards six types of combination of chocolate package and price: 1. aesthetic package with a relatively high price, 2. aesthetic package with an intermediate price, 3. aesthetic package with a relatively low price, 4.plain package with a relatively high price, 5.plain package with an intermediate price, 6.plain package with a relatively low price. After the six between-subject experiments, we find that package design and price setting do have influence on customers’ preference to purchase, but not as strong as our perception. On the other hand, the packaging has significance influence on the customers’ overall impression towards the product. The aesthetic package with the highest price leaves the customer the best impression. Implications for future application for businesses are discussed in the final part. Key words: Package design, price setting, analysis of variance, purchase intention. Introduction “Man shows that he is affected by appearance, by something that causes him pleasure over and above the immediate utility of the object” (Clay, 1908). Designing aesthetic products to satisfy the consumers’ need is of growing importance in marketing. As core attributes of product, such as quality and functionality, become increasingly homogeneous (Reimann, Schilke, & Thomas, 2010)...
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...teenager and adult take food what they prefer. When we go to purchase food product there are a number of factors that influence the decision made by consumers on a day to day basis whit regard to product packaging. Psychologically when purchase food shape, color, design and brand are all essential. While food stores do not normally hire marketing psychologists they use basic psychology monitoring people behaviors and buying habits and figure out the best course of action including store design for the highest rate of profit possible. • Shape of Food Packaging: Interesting packaging shapes are one way to attract the interest of a customer. Square packaging is considered conventional, but it also makes the product easier to arrange and present on shelves. Ultimately, all of these factors are linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer picks the product up and the design of the product feels familiar, but there is something slightly different, like the elongated can of “Tab energy” the customer is intrigued. Finally the product feels nice to hold and presents the contents in an effective way, they are likely to want to buy it; it’s ticked all the right boxes in their mind.[pic] Figure 1: Shape of food packaging...
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...Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of...
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...ini Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding...
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...FCciitsweiglit ofiidsbyiialf KFC has developed a lid for its fast-food buckets that weighs 50% less than its predecessor and makes a significant contribution towards the restaurant chain's aim to reduce its packaging by 1,400 tonnes in 2009. The chain has moved the lid from a double-ply material that weighed double the new singlc- ply product. International Paper supplied KFC witli the lids., which will be launched in the UK this month. According to the company, moving to the new lid will reduce the weight of material used for that part of its packaging by 220 metric tonnes a year, which equates to 16% of KFC's target savings for 2009. • Separately, KFC is reported to be suing one of Its suppliers in the US over concerns that some of its packaging could catch fire when reheated in a microwave. Lighter cartons for Innocent smoothies by Catherine Dawes Innocent has moved its onelitre smoothies into lighter cartons with a new no-membrane lid, to save 20 tonnes of plastic a year. The Tetra Rex cartons are 8% lighter than before, saving around 100 tonnes of cartonboard a year, and have been launched as Innocent also introduces its first FSC-certified packaging, for its children's wedges. Previously, under each cap, there was a foil-laminate membrane that had to be removed using a ringpull before the drinks could be poured. Innocent explained in a statement: "Since our smoothies need a good shake first, Innocent: Tetra Rex cartons...
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...Applying the principles presented by C.K. Prahalad, and Porter and Kramer’s ‘Creating Shared Value’, please conceptualize a product or service for BOP markets (you may use a new product or service, or one that is an extension of an existing product). Idea = biological packaging (leaves, sawdust, manure) Tagline = total product value Assumptions: ● BoP markets lack sufficient trash and recycling services and will burn their trash to provide heat and fuel to their homes and families. ● A 40lb bag of Pellets is about $6 and good for about 12 hours of burn time. ● 3 ⅓ lb of wood pellets will last 1 hour ● ~1 lb of wood pellets will last ~20 minutes Four Action Framework The first question forces a company to consider eliminating factors that companies in an industry have long competed on. Often those factors are taken for granted even though they no longer have value or may even detract from value. Sometimes there is a fundamental change in what buyers value, but companies that are focused on benchmarking one another do not act on, or even perceive, the change. ● package/contents structure ● input and construction materials ● distribution channels / efficiencies of scale ● discard process The second question forces a company to determine whether products or services have been over-designed in the race to match and beat the competition. Here, companies over-serve customers, increasing their cost structure for no gain. ● package...
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...of consumers. In many international destinations, consumers buy items frequently, but in smaller quantities, due to transportation, space and monetary limitations. Match your product offerings to consumer behavior to increase your international product success. Offer smaller quantities in easy-carry packaging. Consider offering larger quantities in single-serve packages for sales at smaller, neighborhood-oriented stores. Distribution Distribute your products through multiple channels to increase product awareness. In many countries, individuals buy a large portion of their consumable products in small neighborhood stores. The merchants in these stores obtain their supplies by direct purchases at larger or wholesale markets and through local distributors. Ensure your products are available in all distribution channels to increase product exposure and availability to all merchants. To help penetrate new global markets, offer samples, targeted promotions and joint distribution with an established product to increase product adoption. Adaptation Adapt your products to local tastes, governmental regulations, technological differences and cultural norms. Ensure product packaging uses appropriate terms and images for your target market. For example, remove cattle-based ingredients from products you sell in India due to common religious beliefs that cows are sacred animals. Consider using regional or country-specific cultural icons or celebrities to promote your product to make...
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...Discuss at least two environmental problems caused by such extensive plastic bag use. Well one problem would be people littering these bags leaving them to harm the animals because they try to eat them not knowing that they can kill them and also the aquatic life gets hurt when the bags are dropped into the water (Borkowski, 2006). Another problem could be that some plastic can be very toxic to the point that it can cause cancer (Borkowski, 2006). If you were in charge, what plan might you propose to reduce or eliminate their use and the only way that they won’t discuss the economic impacts of implementing your plan versus the financial impacts of making no change in our current use? I would get everyone to buy reusable bags because if you don’t buy them then in some form of way they will be paid for even if the food prices have to go up. The money is the biggest reason that they don’t want it but they wouldn’t want the food prices to go up either so they may agree. Or If we don’t we don’t know when the government may wake up one day and just take away plastic as chain did and then if we are already train this would not affect no one and it will also save many materials used to make this product. (Wolf, 2013) Reference Borkowski, L. (2006). Greener Paths for Plastics. Retrieved october 08, 2015, from GREEN AMERICAN: http://www.greenamerica.org/livinggreen/plastics.cfm Wolf, K. R. (2013, 12 08). More action necessary towards banning plastic bags. Retrieved 10 08, 2015, from...
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...straight to the trashcan; the number of packs is growing along with the consuming growth. More consuming produces more waste. Government and businesses encourage consuming because it leads to high profits and development of state economy. They are not interested in the situation there a person is going to use something for a long time. Society is being bombarded with commercials, pleading to buy, for instance, a new mobile phone; buying new things because throwing away old but good things. The problem of garbage is very complicated. As we can see, government is not interested of reducing consuming. Thus, the responsibility has to be taken by individuals and non-governmental organizations. Certain laws, regulating the percentage of packaging material per ton of product should be established. Moreover, interesting programs, involving people to participate can be developed. For example, a bonus for not asking for a plastic bag in supermarkets or for buying extra large packs of food. In addition, everyone should become concerned about the future of human beings and our planet. If we do not wish to be buried in rubbish, we should think twice before buying things we do not...
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...used to evaluate and determine the score and priority of the risk valued as Low=1, Medium=2, and High=3. The five major risk that will adversely effect the project schedule, cost, and ultimately the success of the project are the event that the LapDock App software module is not completed on time. Second to that would be ensuring high compatibility with the various smartphones and their operating systems. Third is the maintaining the quality of the LapDock hardware manufactured by our oversees partners. The fourth risk event is the possibility that our components supplier goes out of business, or has problems delivering parts due to environmental or political factors. The fifth core risk is the event that LapDock devices and its packaging are damaged during shipping due to production process and quality of materials. The Risk Identification List shown in Fig 1 below summarizes the risk analysis and evaluation. |Risk Identification List | |Risk Analysis |R|c | | | | |i| | | |...
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...on a central marketing company, which also represents several of its competitive mills, to market its products. Product packaging and presentation is the one important difference in defining the company’s sales in an international competitive market with little differences in product offerings. Internally the company operations are divided into six operational departments, overseen by one general manager, 16 supervisors and support staff along with 180 unionized employees. Shifts are rotated and maintence employees work a night shift so operations are ongoing 24 hours. The company has seen increased productivity in the departments of planning, sawmill and the department levels of productivity in the boom, shipping, and maintenance departments have remained constant. The one area of decreasing productivity is the packaging department. This is important as the presentation and packaging of product produced is what Treetop Forest Products depends on for sales. Treetop’s marketing agency has instituted a monthly packaging quality award with all its clients it represents to increase package quality, which Treetops packaging department has previously won but now have seen decreases in ratings. Some of Treetops largest client buyers have increasingly switched to competitors lumber saying that the decision was based on the appearance of Treetops packaging when...
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