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Pan- Europa Foods

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Submitted By yumeng99
Words 6220
Pages 25
Contents Pages 1. Executive Summary 2 2. Issue Identification 3 3. Environmental and Root Case Analysis 4 4. Alternatives and Options 6 5. Recommendations 10 6. Implementation 11 7. Monitor and Control 14 8. Appendix 17

1. Executive Summary
This report provides an analysis on the company Pan Europa Foods and gives insight into the strategies and projects that the company should complete to get out of the current situation it faces. Pan Europa Foods is facing financial trouble because a long use of debt financing, product issues when faced with outdated production lines and factories as well as failed new products. Their business environment isn’t helping either with sales becoming saturated and population growth slowing down.

When looking at alternatives Pan Europa Foods uses two financial tests IRR and payback period to decide on projects. The company is also unsure about high risk projects and usually turns them down.

When looking at the 11 proposals only 6 pass the initial financial tests that deem them acceptable. The accepted proposals are an eastward and

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