...Selection Criteria 23 Issues involved 26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion 37 Facts and Figures 40 References 45 INTRODUCTION “A sign of celebrity is that his name is often worth more than his services.” -Daniel J Boorstin And this is what exactly the marketers took as a firm base to advertising industry. We people are diehard fans of movie and sports stuff, and this characteristic of consumers has invited the concept of endorsing celebrities from different fields namely movies, sports, glamour, fashion, modelling etc for different brands. With several products being launched every other day, advertisements for each one of them may go unnoticed but even then the glamour...
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...The (un)Official United States History Cram Packet This is not intended as a substitute for regular study ……. But it is a powerful tool for review. 1494: Treaty of Tordesillas – divides world between Portugal and Spain 1497: John Cabot lands in North America. 1513: Ponce de Leon claims Florida for Spain. 1524: Verrazano explores North American Coast. 1539-1542: Hernando de Soto explores the Mississippi River Valley. 1540-1542: Coronado explores what will be the Southwestern United States. 1565: Spanish found the city of St. Augustine in Florida. 1579: Sir Francis Drake explores the coast of California. 1584 – 1587: Roanoke – the lost colony 1607: British establish Jamestown Colony – bad land, malaria, rich men, no gold - Headright System – land for population – people spread out 1608: French establish colony at Quebec. 1609: United Provinces establish claims in North America. 1614: Tobacco cultivation introduced in Virginia. – by Rolfe 1619: First African slaves brought to British America. 15. Virginia begins representative assembly – House of Burgesses 1620: Plymouth Colony is founded. - Mayflower Compact signed – agreed rule by majority • 1624 – New York founded by Dutch 1629: Mass. Bay founded – “City Upon a Hill” - Gov. Winthrop - Bi-cameral legislature, schools 1630: The Puritan Migration 1632: Maryland – for profit – proprietorship 1634 – Roger Williams banished from Mass. Bay Colony 1635:...
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...TOPIC: Gap Analysis of Retail Supply Chain between India and Developed Nations INTRODUCTION IMPORTANCE OF SUPPLY CHAIN MANAGEMENT: ← Supply chain management is a topic of importance among the logistic managers and researchers because it is a Consider with a competitive edge. Supply chain management deals with the management of materials, information and financial flows in a net work consisting of suppliers, manufactures, distributes and customers. ← The supply chain management is logistics aspect of a value delivery chain. It comprises all of the parties that participate in the retail logistics process: Manufacturers, wholesalers, Third Party Specialists like Shippers, Order Fulfilment House etc. and the Retailer. Here, logistics is the total process of planning, implementing and coordinating the physical movement of merchandise from manufacturer to retailer to customer in the most timely, effective and cost efficient manner possible. ← Supply chain enables an organized retailer to move or store products more effectively, efficient logistics management not only prevents needless movement of goods, vehicles transferring products back and forth; but also frees up storage space for more productive use. SOME DEFENITIONS OF SUPPLY CHAIN MANAGEMENT: Supply chain management (SCM) is the management of interconnected businesses involved in the ultimate provision of product and service packages required by end customers (Harland, 1996). Supply chain...
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...BCCA’S INSTITUTE OF MANAGEMENT STUDIES Nesbit Road, MAZAGAON, MUMBAI – 10 V SEMESTER :______________________________________ NAME OF STUDENT : CLASS : T.Y.B.M.S DIV : 000 SUBJECT : 0000000000 TOPIC : RISE & FALL IN THE AVIATION INDUSTRY NAME OF PROFESSOR : 000000000 ____________________________ _____________________________ SIGNATURE OF STUDENT SIGNATURE OF PROFFESSOR ________________________ _______________________ MAX. MARKS OBT. MARKS ABSTRACT OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO...
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...Bharti Airtel’s “Back to School” Campaign SIP project report submitted in partial fulfillment of requirements for the PGDM programme Submitted by Ankita Agrawal 2010038 Company Guide Mr. Tarun Hans Faculty Guide Prof. Subodh Tagare Institute of Management Technology, Nagpur PGDM 2010-12 Page 1 Acknowledgement I am grateful to Bharti Airtel Limited for giving me the opportunity to do my Summer Internship Project with the organization and for providing an opportunity to work on a challenging project. I would like to extend my gratitude to various people who provided their continuous support during these two months of my Project. I would like to thank my project guide Mr. Tarun Hans for giving me the flexibility and freedom to understand the scope of the project. I thank him for his support and patience with me despite being hard pressed for time. His continuous guidance and support is deeply appreciated. I would also like to acknowledge the nurturing hand extended by Ms. Preeti Sharma (Head, Brand and Communication, Delhi-NCR, Airtel) during the course of the project. I greatly value the constant encouragement and direction shown by her during my internship. Her views enabled me to gain practical insights about the subject matter of this project and the telecom industry in general. I want to pay acknowledgements to our Institute (Institute of Management Technology, Nagpur) for instilling in me the confidence to work on such a wonderful project. I would...
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... Contents Foreword Preface Background Paper Inaugural Address by I.K. Gujral Group Reports New Delhi Statement Annexures: (i) Programme (ii) List of Participants & Special Invitees (iii) List of Written Papers and Presentations Related Publications iv vi 1 17 23 45 56 71 Foreword As part of its programme for the promotion of regional cooperation in South Asia, the Friedrich-Ebert-Stiftung organised the Conference on SAARC 2015: Expanding Horizons and Forging Cooperation in a Resurgent Asia in February 2007 in New Delhi in collaboration with Ambassador Kant K. Bhargava, former Secretary-General of SAARC, and Prof. Mahendra Lama, Chairman, Centre for South, Central, South East Asian and South West Pacific Studies, School of International Studies, Jawaharlal Nehru University, New Delhi. The main thrust of the Conference was that the SAARC as an entity and its member states must prepare themselves well for leveraging the opportunities arising from the current resurgence in Asia. The Background Paper for the Conference was prepared by FES collaborators, Mr. K.K. Bhargava and Prof. Mahendra Lama. The structuring of the Conference was done in such a way that maximum time was made available to all participants for reflective discussions on key issues that were identified in advance for each of its Sessions. The Conference was attended by Ministers, former Ministers, former diplomats, academics, businessmen from the SAARC...
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...Yorktown before reaching its destination: Philadelphia in 1787, where the Founders invented a government worthy of America's greatness. Those Founders are equally familiar. Washington and Thomas Jefferson, Benjamin Franklin and James Madison, Sam and John Adams, Patrick Henry and Alexander Hamilton: in the popular mind this band of worthies, more marble monuments than mere mortals, guides America towards its grand destiny with a sure and steady hand. "[F]or the vast majority of contemporary Americans," writes historian Joseph Ellis, the birth of this nation is shrouded by "a golden haze or halo."(1) So easy, so tame, so much "a land of foregone conclusions" does America's Revolution appear that we tend to honor and ignore it rather than study it. In 1976, the 200th birthday of the Declaration of Independence, "every sidewalk survey show[ed] the great majority of Americans unwilling to sign [the] Declaration if it [was] presented to them without its identifying label." During the Constitution's bicentennial eleven years later, American ignorance of the nation’s other...
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...students are equipped with strong theoretical knowledge about the business operations and the time-tested methods of running a successful business. To make this theoretical knowledge stronger, the students are assigned certain projects in various organizations to get an idea of the practical working styles. I was assigned to work in Eveready Industries India Limited, Guwahati. The topic of study was “A study of market policies and Distribution Channels of Mosquito coil in Nalbari District ”. I worked with the Ashish Agency, Distributor (Van Operator) of Eveready situated in Nalbari Town. The Project commenced from the 1st May of 2006 to 30th June 2006. In order to make the data and findings easily understandable, efforts have been made to present the information in a simplified, lucid and organized manner. Wherever possible, tables and figures have been incorporated. Suggestions have been made on the basis of findings herein. It gives me immense practical exposure to the practical working patterns and the environment. I will be satisfied if the organization gets benefit from the study and the findings. 4. LIMITATION: 1. The survey was limited to some of the routes covered by the van of company. It also not possible to visit every retailers or wholesalers present in each routes as the van used to go to very interior places and where time is a major constraint. 2. Most of the dealers/retailers/wholesalers have an unprofessional...
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...MANAGEMENT CASE describes a real-life situation faced, a decision or action taken by an individual manager or by an organization at the strategic, functional or operational levels Reinventing a Giant Corporation: The Case of Tata Steel D V R Seshadri and Arabinda Tripathy A KEY WORDS Reinvention Change Management Turnaround Tata Steel Liberalization Response to Globalization t the meeting of the senior management of Tata Steel to celebrate the spectacular performance of the company, Mr. B Muthuraman, the Managing Director, recalled with satisfaction the remarkable strides that the company had made from the difficult days in the early nineties, when the company, used to a protected environment, was suddenly thrown open to global competition, consequent to the liberalization of the Indian economy. The company had closed the year with a record profit of Rs. 34.74 billion. A series of initiatives launched by the company over the last 15 years had culminated in these stellar results although there were many challenges at every step. At each stage in its journey, the company did what needed to be done. In retrospect, however, the various initiatives launched by the company over the years now appeared to fit into a coherent picture. The company had made steady progress over the years and had now achieved a pre-eminent status in the Indian steel industry. It had become one of the lowest cost steel producers in the world five years ago, a distinction that it had continued...
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... 2 2. OBJECTIVE OF STUDY 4 3. METHODOLOGY AND LIMITATION 5 4. BSNL- 4.1 ABOUT THE THE COMPANY 6 4.2 ITS HISTORY 6 5. THE STRUCTURE AND OVERALL STUDY 5.1 CAPITAL EXPENDITURE, 9 5.2 STRUCTURE 12 6. THE FALL OF THE GIANT- REASONS NOT ONE BUT MANY 17 7. STUDY OF THE FINANCIAL DATA AND THE REASONS FOR THE FALL 24 8. PLANS FOR REVIVAL 8.1 MERGER 30 8.2 DIVESTMENT 31 8.2.1. EMPLOYEES STRIKE 32 8.3 OTHER STEPS 35 9. FUTURE PROSPECTS 36 10. REPORTS BY JP MORGAN 37 11. FINDINGS OF THE STUDY 39 12. CONCLUSIONS...
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...Civil Aviation Policy – Consultation with stake holders Civil Aviation sector in India has soared to great heights in the last few years. However, the aviation industry’s growth will need proper policy orientation to ensure systematic, sustainable and orderly development. Hence, it is imperative that a clearly defined, long term civil aviation policy is formulated. Such policy while addressing issues related to safety, security, infrastructure development, revenue models, private sector participation etc. must also provide for a safe and comfortable yet affordable air travel to passengers. The Ministry of Civil Aviation, Government of India, is in the process of formulating a Civil Aviation Policy. The civil aviation sector has many complex areas, which need to be addressed in formulation of the policy; some of them are indicated below. Organizations and individuals are requested to give their inputs, views and suggestions on aspects given below (or any other related issues), for facilitating the Ministry of Civil Aviation in drafting the proposed Civil Aviation Policy. These may be sent to the DT section, Ministry of Civil Aviation, Rajiv Gandhi Bhawan, New Delhi, India; or e-mailed to Dtsec.moca@nic.in Views of some stake-holders already received are placed below for reference and cross fertilization of ideas. While giving your views, please mention specifically if you have any objection in keeping your views in public domain. Your views may be sent before 20th February,...
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...IN-COMPANY TRAINING REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010 RNIS COLLEGE OF MANAGEMENT DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001 PROJECT REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010 RNIS COLLEGE OF MANAGEMENT DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001 STUDENT DECLARATION I hereby declare that the Summer Training Report conducted at “Marketing Strategy Of Tommy Hilfiger” submitted in partial fulfillment of the requirement of bachelor of business administration (BBA) RNIS College...
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...Business Strategies for Managing Complex Supply Chains in Large Emerging Economies: The Story of AMUL Pankaj Chandra Devanath Tirupati Indian Institute of Management Vastrapur, Ahmedabad 380015 India chandra@iimahd.ernet.in devanath@iimahd.ernet.in Revised April 2003 Acknowledgement: We would like to thank BM Vyas, MD, GCMMF, Kailash Vyas, MD, AMUL and many employees of the two organizations for hours of discussion, for making documents on performance and practices available to us for research, and for arranging field visits to various village societies, chilling units, and union plants. We are also grateful to MS Sriram and Partha Mukhopadhyay for their extensive comments on the paper. This project was funded by a grant from Research & Publications, Indian Institute of Management, Ahmedabad, India. Abstract In this paper we describe a case study of a dairy cooperative, AMUL, in western India that has developed a successful model for doing business in large emerging economy. It has been primarily responsible, through its innovative practices, for India to become world’s largest producer of milk. This paper draws various lessons from the experiences of AMUL that would be useful to cooperatives globally as well as firms that are interested in doing business in large emerging markets like India and China. Many of these economies have underdeveloped markets and fragmented supply bases. Market failures for many of these small producers are high. On the other hand, the...
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...Need Assessment Report on Need Assessment Report on Trainers’ Skills Trainers’ Skills In Vocational Employability In Vocational Employability Building Building Disclaimer NSDC engaged MART to conduct the study and prepare this report, which is based on independent research and analysis done by MART. This report is not based or derived from any other report or research paper. Any similarity with any other paper may purely be a co-incidence. All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of NSDC. This report is for information purposes only. While due care has been taken during the compilation of this report to ensure that the information is accurate to the best of MART’s and NSDC’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. MART and NSDC neither recommend nor endorse any specific products or services that may have been mentioned in this report and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed in this report. Neither MART nor NSDC shall be...
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...Workbook for NISM-Series-V- A: Mutual Fund Distributors Certification Examination National Institute of Securities Markets www.nism.ac.in This workbook has been developed to assist candidates in preparing for the National Institute of Securities Markets (NISM) Certification Examination for Mutual Fund Distributors. Workbook Version: July 2011 Published by: National Institute of Securities Markets © National Institute of Securities Markets, 2010 Plot 82, Sector 17, Vashi Navi Mumbai – 400 705, India All rights reserved. Reproduction of this publication in any form without prior permission of the publishers is strictly prohibited. Disclaimer The contents of this publication do not necessarily constitute or imply its endorsement, recommendation, or favoring by the National Institute of Securities Market (NISM) or the Securities and Exchange Board of India (SEBI). This publication is meant for general reading and educational purpose only. It is not meant to serve as guide for investment. The views and opinions and statements of authors or publishers expressed herein do not constitute a personal recommendation or suggestion for any specific need of an Individual. It shall not be used for advertising or product endorsement purposes. The statements/explanations/concepts are of general nature and may not have taken into account the particular objective/ move/ aim/ need/ circumstances of individual user/ reader/ organization/ institute. Thus NISM and SEBI do not assume any...
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