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P&G Company Evaluation

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Submitted By senlingabriel
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Industry Valuation Analysis
The Procter & Gamble Company and Unilever
Group 5

Date: 03/18/2016 Project #: FINC 5300-WINTER 2016 Prepared for: Joan Miao
Prepared by: Zhang, Leizi; Zhang, Lingfei; Zhu, Senglin; Zhang, Suyuan

Date: 03/18/2016 Project #: FINC 5300-WINTER 2016 Prepared for: Joan Miao
Prepared by: Zhang, Leizi; Zhang, Lingfei; Zhu, Senglin; Zhang, Suyuan

STRATEGY ANALYSIS

Macroeconomic Environment Overview
U.S. growth has been recovering since the end of 2014, powered by private consumption. The labor market has been improving as well. The Eurozone is recovering on the heels of increases in private consumption and exports and growth is continuing to expand mildly. Growth in the emerging markets has been decelerating relative to the past in view of China’s structural slowdown, declining commodity prices, a downturn in foreign investment and the need to base growth on domestic demand. The developed countries’ monetary policies are likely to change direction gradually. In our judgment, the Fed will begin liftoff at a moderate pace, bringing its rate to about 1.0% by the end of 2016. Eurozone interest is unlikely to change in 2015 and 2016.
Roughly Two thirds of The Procter & Gamble Company (P&G)’s revenue is from outside the United States. In fiscal 2015, net sales of all five-business segments were negatively affected by foreign currency fluctuations due to strong dollar, boosted by recovery of U.S. economy (See the table below).

Company Overview

P&G
The Procter & Gamble Company, or P&G (PG), is the largest manufacturer and seller of household and personal products in the world, headquartered in the United States with market capital about $215 billion. Founders William Procter and James Gamble established P&G in 1837. It is geographically

P&G Data Overview | 52-week Range

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