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Panera Bread Case

In: Business and Management

Submitted By habra09
Words 1085
Pages 5
Heather Abramovic
@02380550
Case Analysis of Panera Bread Company

What does a SWOT Analysis reveal about the overall attractiveness of its situation?
A SWOT analysis sizes up a company’s strengths and weaknesses; it’s market opportunities, and any external threats to the company’s well being. It identifies its strengths and weaknesses and provides the basis for crafting the best strategy for the company. Panera Bread’s most competitively valuable strengths have to be their attractive menu and aesthetically pleasing environment in each bakery-café. Panera also has a compliment see customer service they have won many awards and honors such as the prestigious Business Week’s 2010 list of the 25 “Customer Service Champs”. They have achieved these along with market success by providing courteous, capable, and efficient customer service. I believe a distinctive competence that Panera has is their fresh in-house baked pastries and bread that encompass top quality and detail that in return differentiate Panera from it’s competitors. With a strong strategic vision, proven competitively superior competencies, superior attention to customer needs, and a strong brand, Panera Bread appears to have a very attractive future and continued success in their industry. As long as they continue with their strategic vision they have in place, I believe Panera Bread will have no problem continuing their success in the market.

Which rival chains appear to be Panera’s closest rivals?
The threat of substitutes is strong in the industry that Panera Bread Company competes in. There are low switching costs and there are a high number of substitutes making the threat of a substitute very strong. Panera Bread’s closest rivals are dining establishments in the “fast casual” restaurant category. These restaurants fall in between fast food outlets and casual, full table service restaurants....

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