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Panera Paper

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Financial Objectives A. Objective: Long-Term EPS growth of 15-20% Annually B. Strategy: Differentiation C. Tactics 1. Quality of Food: Revenue & Profit 2. Marketing: Customer Segmentation 3. Operations: ROA and efficiencies 4. Capital Utilization: Strong cash flow, zero debt

Panera Financial Comparison

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Financial Insights/Trends A. Strong cash flow - $223MM as of FY2011 B. Debt Management – zero debt C. Capital used to enhance differentiation: 1. Products 2. Customer experience 3. Customer retention programs 4. Expansion of stores

TOWS Matrix
| |INTERNAL FACTORS |
| |Strengths |Weaknesses |
| |Brand Recognition |Channel Focused |
| |Quality Product |In store sales |
| |Customer Loyalty |Catering growing |
| |Product Differentiation |Split CEO position |
| |Strong Catering growth |Dependent on Franchisees for overall success |
| |Bakery-Café Supply Chain |Governance (lawsuits resulted) |
|EXTERN|Opportunities

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