Premium Essay

Panera

In: Business and Management

Submitted By GBA490
Words 3023
Pages 13
March 20, 2014
GBA 490-005

Written Case #2: Panera Bread Company

Table of Contents

Executive Summary……………………………………………………….Page 3
Recommendations and Justification……………………………………..Page 4-5
Appendix…………………………………………………………………..Page 5 External Analysis of Industry Exhibit 1: Economic Characteristics & Driving Forces…………….Page 5 Exhibit 2: PESTEL Analysis……………………………………… .Page 7 Exhibit 3: Five Forces Analysis…………………………………….Page 8 Exhibit 4: Key Success Factors……………………………………..Page 9 Exhibit 5: Driving Forces…….……………………………………..Page 10 Internal Analysis of Yammer Exhibit 6: VRIN(E)……………………………………………… …Page 11 Exhibit 7: Weighted Competitive Strength Analysis.…. …………...Page 12 Exhibit 8: SWOT(TOWS)…………………………………………...Page 13 Exhibit 9: Strategic Group Map……………………………………..Page 14 Exhibit 10: Financial Analysis………………………………………Page 15

Executive Summary In 1981, Louis Kane and Ron Saich founded a bakery-café named Au Bon Pain that were opened up in airports, shopping centers, and malls throughout the east coast. Au Bon Pain found stiff competition from fast-food competitors, so they initiated a company overhaul and opened re-concepted restaurants which would soon become nation-wide. In August of 1998 they announced the sale of Au Bon Pain for $73 million in cash and the company changed its name to Panera Bread Company. Panera Bread Company was founded during a time of growth in the economy when customers were more willing to spend the few extra dollars for a higher quality meal. Panera offered unique baked goods such as bagels, pastries, and gourmet sandwiches for between $7-12$. The food industry has become a highly competitive market over the past 10 years. Having to compete with fast-food, full-service, and fast-casual restaurants leads to stiff competition as Exhibit: 3 shows. According to Exhibit: 1 in the appendix, the...

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