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Pantaloons Industry and Company Profile

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INDUSTRY AND COMPANY PROFILE

OVERVIEW OF THE INDUSTRY:
Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process, and is an essential part of publishing and transaction printing.
Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal of Gazette from Calcutta. James Augustus Hickey is considered as the “father of Indian press” as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with The Times of India in 1861).
The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of the daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Battacharya started publishing another newspaper in Bengali, the Bengal Gazzeti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854.Since then, the prominent Indian languages in which paper have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali.
The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. The main reason is the marketing strategy followed by the regional papers, beginning with Ennadu, a Telegu daily started by Ramoji Rao. The second season is the growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of regional papers.
The people are first educated in their

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