CONTENTS

Introduction....................................................................................................................................1

The Problem.......................................................................................................................2

The Methods Used..............................................................................................................2

Product Comparison.......................................................................................................................2

Pantene Is Least Expensive................................................................................................2

All Types of Hair................................................................................................................3

For Men and Women..........................................................................................................3

Pantene Is A Top Of the Line Product............................................................................................4

Introduction

Pantene Inc. is addressing the issues on a new line of products. That they are introducing to our customers in just a few months. This change of the product is combining the shampoo/ conditioner/ with a color enhancer. The shampoo, conditioner, and hair color is usually three different products. Our intention is to produce one product, that is better for the hair, as well as saves on cost.

Pantene Inc. 12 Turner Blvd. Wayside VA 24392 (234) 456-567-1232 Fax: (234) 253- 567-1235
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February 26, 2012

Mr. Fred Watson
Vice President of Pantene Inc.
12 Turner Blvd.
Wayside, Va 24392

Dear Mr. Watson,

We are addressing the issues on a new line of products, that cleans, protects, softens, as well as enhancer the color. Our goal is to introduce it to our customers, in just a few months. This change of the product, is combining the shampoo/ conditioner/ with a color enhancer. For all types of hair, men women, and children. Whether the hair is oily, dry, natural, fine, or course. As well as dry brittle, breaking, relaxed or colored. Plus a built in conditioner, that leaves the hair silky, luminous, with a brilliant shine for healthiness. It works well for men and women, color is effectively mess free, with no smell, and inexpensive.
We want you to understand that we know each product does certain things, such as shampoo - cleans, controls dandruff, detangles, softens, and shines conditioner - moisturizes, repairs the cuticles, more manageability, body and volume leaving hair shiny and silky for a healthy look. color enhancer - protects has lasting color results, that seals the color.

The shampoo, conditioner, and hair color is usually three different products, that you purchase, at three different prices and used for three different needs. Our intention is that we are offering a product that has the same great performance, and produce one product, that is better for the hair, as well as saves on cost. The cost for a customer to purchase three products is about ten dollars, compared to one new product wish is about five dollars a bottle. You can save about three dollars a bottle. The products saves the customers money as well as the company. The company will save thirty thousand a year, on supplies and equipment.

According to Consumers reports that 1700 ponytails got better results from our product. It reduces oil dryness limp and frizzles of the hair, and that the color enhancer protects and prolongs the color, leaving hair more healthy, and more natural looking. Its less expensive and less smell.

Our intent is to combine the product into one, with the same great performance. Keeping hair clean, moisturized, shiny and healthy, with a color enhancer to boost, and keep the hair more manageable. A product that is safe to use for the whole family including men, women, and children. A product that is good for all types of hair and ages.

That is less expensive, less mess, and no smell.

Reference Pantene.com www.sallybeauty.com consumersearch.com