.............................................................2 Product Comparison.......................................................................................................................2 Pantene Is Least Expensive................................................................................................2 All Types of Hair................................................................................................................3 For Men and Women..........................................................................................................3 Pantene Is A Top Of the Line Product............................................................................................4 Introduction Pantene Inc. is addressing the issues on a new line of products. That they are introducing to our customers in just a few months. This change of the product is combining the shampoo/ conditioner/ with a color enhancer. The shampoo, conditioner, and hair color is usually three different products. Our intention is to produce one product, that is better for the hair, as well as saves on cost. Pantene Inc. 12 Turner Blvd. Wayside VA 24392...
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... Brands Pantene & samsol Arid no 12-arid-1471 Date 19-1-2014 | About Pantene: Pantene is owned by P & G. It is a brand of hair care. Firstly it was introduced in Europe in 1947 by Hoffman-LaRoche. The shampoo ingredients contain panthenol due which they branded it as Pantene. P & G purchased it in 1987. About samsol: It was founded in 1962 by a seasoned entrepreneur. They are offering hair care products. It is ISO certified company. They focus on improving the quality for the customer satisfaction. To their employees samsol provide safe and healthy place. Strict quality policy of samsol has contributed to the creation of well-organized image in the national market as reliable products. Q#1: Give 10 reasons why in your opinion Brand 1 has an effective Marketing Management Strategy and 10 reasons why in your opinion Brand 2 has an ineffective Marketing Management Strategy. Each reason should be based on a different marketing concept. (A) Pantene as a good brand. 1. Integrated marketing (4Ps) * Product. Features: Pantene has wide range of shampoos each...
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...Nielsen: Market Research for Pantene Problem Statement Introduction Within 1 year of launch of Garnier, it gained 5.1% market share whereas the share of the market leader Pantene dropped from 22.50% to 20.00%. Nielsen, the market leader of Global market research industry, was hired by P&G, to identify the cause of this downfall and come up with a strategy to regain market share. Shampoo Industry Key Drivers of Shampoo Market Porters five forces for the Shampoo market 1. Threat of new entrants – High Due to products being introduced on benefit basis, it is easier for an entrant to make place within the market with some differentiated quality. The yearly growth in shampoo market increased from 10 % 2012 to 14 % in 2014. 2. Bargaining Power of supplier – High With the availability of so many products in the market with market leaders like Sunsilk, Pantene, Head and Shoulders. Also, rural market which is untapped is targeted by the market leaders for much higher market share. 3. Bargaining power of the Buyer – Higher Every segment has more than one product from more than one firm. There is a little reluctance on switching product, but the similar prices reduce this effect and the buyers mostly switch to other similar product from other brand. 4. Threat of Substitute Product: High Due to the entry of herbal products into the market, it has becoming increasingly difficult for the firms. People switch over to the herbal products because of medicinal...
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...Do you use shampoo o Yes o No Response 18 people response were yes & other 2 said they use home remedy + shampoo. female [two each using home made remedy] The study reveals that 90% of the respondents use shampoo.10% of the respondents refused the use of shampoo and gave the reason that shampoos cause hair problems. They either use soaps or the traditional method of washing hair. 2. Which of the following brands of shampoo have you purchase. o Pantene o Sunsilk o Organics o Clinic plus o others (please specify) Pantene Sunsilk Organics Clinic all clear Others (H&S) Male 7 5 4 8 3 Female 5 3 2 8 3 Response It can been seen that clinic all clear has been tried by most people that account for 16 of 20 sample and next coming to be Pantene with 12. After this brand sunsilk is used more followed by organics. Analysis The survey showed a number of reasons for consumers using more than one brand or type of shampoos simultaneously. No single shampoo, according to the consumer, was able to fulfill all the hair requirements. Dandruff was the most important hair problem which led the consumer to use more than one shampoo at a time. Some people use two or more shampoos simultaneously...
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...Pricing strategies and product differentiation will be the other important topics which will be discussed as well. I am choosing the shampoo company Pantene, founded in 1947, who was inspired by the ingredient panthenol, Pantene and was originally owned by Swiss drug company Hoffman-LaRoche.It made its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents and then crossed over to the US. Pantene has just come up with the latest Custom Hair solutions which I will be focusing on. Elasticity of Demand Simply put, the demand for Pantene shampoo is highly elastic for the main reason that today there are so many substitutes available and so many other companies launching their shampoo products on a daily basis. Market Structure The market structure for the shampoo market is that of Monopolistic Competition. This is when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar. This perception of difference is the result of product differentiation, which is the key to success in a monopolistic industry. Products can be differentiated based on price, quality, image, or some other feature, depending on the product. Increasing Revenue/Profit Maximizing Quantity Pantene has an Annual sales of nearly $3 billion and the number of units sold annually are around $500 million with the...
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...This assignment will center around introducing a new product in an existing line of business and focus on how to develop the good to increase the revenue. I would be also touching upon the concepts of the elasticity of demand, market structure as well as profit maximization techniques which would be useful to further this good and also the barriers to entry. Pricing strategies and product differentiation will be the other important topics which will be discussed as well. I am choosing the shampoo company Pantene, founded in 1947, who was inspired by the ingredient panthenol, Pantene and was originally owned by Swiss drug company Hoffman-LaRoche.It made its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents and then crossed over to the US. Pantene has just come up with the latest Custom Hair solutions which I will be focusing on. Elasticity of Demand Simply put, the demand for Pantene shampoo is highly elastic for the main reason that today there are so many substitutes available and so many other companies launching their shampoo products on a daily basis. Market Structure The market structure for the shampoo market is that of Monopolistic Competition. This is when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar. This perception of difference is the result of product differentiation, which is the...
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...4 March 2015 “FABing” - Features-Advantages-and Benefits The product that I use on a daily baisis is shampoo and conditionar. The brand that I use is Pantene. According to Wikipedia Pantene is owned by Procter and Gamble in 1985. The hair care product line was first introduced in Europe in 1945. In order for P&G to compepte in the “beauty product” market rather than only functional products, they purchased Pantene. The target audience of the Pantene brand is of women aged 18 to 44. I believe that the company’s marketing strategy reflects this product. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tag line, "Hair So Healthy It Shines." The Product Life Cycle (PLC) that Panteen is currently in is the maturity stage. Sales have increased rapidly as consumers gain awareness of the product. –However, the rate of increase has slowed. The Panteen product is not in the life-cycle. The reason being the product is to remain in the maturity stage for a long time, there is no ruch to develop a replacement product. Be sure to also discuss the four P's -product, price, promotion, and place (distribution) in your analysis! 1. Next I would like you to identify the features and benefits of the product you have...
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...While beauty brands may find it hard to reach women whose priorities shift after having children, Suave was able to reposition itself from being a value brand to a quality beauty brand that moms choose by forging a highly-relevant emotional connection with them. For several years prior to its repositioning, Suave had owned a value brand position through its tagline, “Can you tell?”that referred to the fact that there was no quality difference between Suave and a more expensive brand of shampoo. The brand had an explicitly functional value position because it was interested in reaching budget-conscious women who wanted a quality shampoo. In 2007, Suave created big news by establishing an emotional bond with mothers through its repositioning campaign. The marketing campaign connected with moms on an emotional level by leveraging the insight that women tend to downgrade beauty as a priority when they become mothers, because they feel guilty if they prioritize taking care of themselves. However, Suave reported in a press release that moms said they felt happier, more attractive and more self-confident when they cared for their own needs. A 2006 USA Today piece agreed, touting the rise of“the mommy diva.” Hence, Suave tried to reach moms by speaking to them as women who fulfill multiple roles. The brand told Mom that using Suave doesn’t require them to choose between being a mom and looking attractive. Rather than sacrifice on necessities for her kids, Mom could stay within her...
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...Many advertisements appear on television, newspapers and magazines everyday. For a person to not be influenced or even see an ad they would have to be a complete shut in a secluded from the world. A lot of ads try their hands to catch peoples attention in different ways since there is so much competition on a daily basis. Would a person choose to buy a product that shows how you could look with the product or beautiful people use and say that it will not only improve your image but make it so you look like them? There aren't many people who wouldn't choose to be more beautiful than they see their self. So it is safe to say many ads directed toward women would try to increase or improve the buyers appearance. By doing this ads have put up a certain bar for women in America to show the ideal look of beauty of a women body. Advertisements for women have made it so that women must look a certain way, and are expected to be a certain size, and if they don't fit that bill, then they are not doing all they can, and while the product can help make them look better they may never reach the "ideal" image made by these ads. In this day and age with technology used as much as it is there is lots of money to be gained from advertsments. Advertisers will pay big money to be represented on website and even to premeire during televised events. There are many ads, ads for men, women, children even ads designed for our pets, but every ad tries to grab your attention in a specific way. Many ads...
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...1. Total Variable cost1.4= Total Cost of Material+ Cost of Labor1.2 +Overhead Expenses for the Product1.3 1.1 Materials used for Production of Hair oil. (Ref Page: 51, Statement of Material Consumed: Raw Material Consumed + Packing Material Consumed.) Raw material consumption | Qty (Kg's) | Amount | per kg | Refined oil | 2,766,284 | 224,903,000 | 81 | Light liquid paraffin | 10,173,396 | 755,341,000 | 74 | Perfumes | 286,699 | 279,764,000 | 976 | packaging material – VC | | 677,790,000 | | 1.2 Labor Charges from the Wages and Salary Expense: 2657110000 Ref Page: 52, Employee benefit expense: Salaries & Wages) Therefore Total Labor Charges to include is 0.2*2657110000 = 531422000 Assumption: 20 percent of this salary goes in Direct Labor, or company attributes around 20% of its Labor Cost to this product. 1.3 Overhead Expense = 87600000 (Ref Page: 52, Other Expenses: “General & Administrative Expenses”). 1.4 Total Variable Costs = 1.1 +1.2+1.3 = 2,556,820,000 1.5 Total Number of Liters Manufactured: 15486670 (Ref: Page 51, Details of Production, Stock and Turnover: Manufactured goods: Hair Oil) 1.6 Therefore, per Liter Variable Costs = Total variable cost1.4 / Total number of Units1.5 = 165.09811 1.7 Selling Price, per unit Liter = Total Sales of Hair Oil (INR)/ Total number of Liters Sold For Total Sales, and units sold: (Ref: Page 51, Details of Production, Stock and Turnover:...
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...Marketing Strategy | Pantene- Colour Therapy | | | | | Contents 1.0 Situation Analysis/Current Marketing Mix 2 1.1 Current Product 2 1.2 Current Pricing 3 1.3 Current Distribution 4 1.4 Current Promotion 5 2.0 Segmentation Theory 5 2.1 Define and Explain Segmentation 6 2.2 Benefits of using Segmentation 6 3.0 Target market Segmentation 7 3.1 Geographic Segmentation 7 3.2 Demographic Segmentation 7 3.3 Physiographic Segmentation 8 3.4Behavioural Segmentation 8 4.0 Target Market Collage 9 5.0 Completion of Discussion/Rationale of the Target Market Collage 10 6.0 Reference List 10 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The colour therapy product is enriched with Pro-V Complex and is designed with the objective of providing improved, protected and revived colour treated hair. The current product comes in three variants namely shampoo, conditioner and spray conditioner. It has been clearly mentioned in all the three products that they are inter related to each other and for best results the customer must make use of all the three in a series of steps to be followed by the user. The booklet found inside the package of the product explains how one should treat their colored hair i.e. first head wash using the shampoo and then conditioner followed up by the spray conditioner. Thus, three products are being targeted to be sold at once the potential customer decides to purchase the product (Pantene 2011). ...
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...STUDENT MARKETING PLAN FOR “All Natural Shampoo” Table of Contents: 1. Background * Executive Summary * Company Description 2. Strategic Focus and Plan * Mission/Vision * Goals * Competitive advantage 3. Situation Analysis * SWOT Analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis 4. Market – Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning 5. Marketing Program * Product Strategy * Price Strategy * Promotions Strategy * Place Strategy 6. Financial Data and Projection * Break- Even Analysis 7. Organization 8. Implementation Plan 9. Evaluation 10. Appendices 1. Background Executive Summary/Company Description In 2009 the personal care industry is evolving at its highest rate. In fact, today’s societies put emphasis on their appearances which, more now than ever, represents a strong judgmental basis. Within this industry is a market that occupies a strong place: the hair care market. Just as consumers worry about their skin, they also worry about their hair. In brief, this particular market consists of shampoo, conditioners and styling agents. The largest subsector within hair care is shampoo, which is also experiencing a sector growth since 2003. Under such circumstances, the present marketing plan will focus particularly on All-natural Shampoo. It...
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...9B13A018 HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-08-21 Sarfraz Rumane, senior brand manager at the Himalaya Drug Company, Bangalore, India, had to make a few decisions on the Himalaya brand of shampoo, based on his knowledge of the market and the conceptual highlights that he could derive from the survey the company had recently commissioned. The Indian shampoo market had grown exponentially. Like the consumers in emerging markets, Indians seemed to place a high degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians...
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...shampoo market in India is estimated to be 2500 – 3000 crore worth. It is estimated that the hair oil market in India will cross the INR 100 Billion-mark in future. Hair oils / Gels Shampoo and conditioner Styling Products and Hair Colour Hair care Industry This project is intended towards one segment of the hair care industry – Shampoo’s. The major shampoo produces in India are ITC – Fiama Di Wills Hindustan Unilever - Sunsilk, Dove, Clinic Plus Proctor and Gamble – Pantene, Head and Shoulders L’oreal Dabur India Ltd Amway India CavinKare etc. - L’oreal Paris, Garnier Fructis - Dabur - Amway Page | 1 VGSOM, IIT Kharagpur The most frequently used shampoos in India are the following. Normal Shampoo •Dove, Clinic Plus, Sunsilk, Chic, Fiama Di wills Herbal Shampoo •Ayur, Nyle, Shehnaz Hussain, Dabur, Himalaya, Herbal Essence Premium shampoo •Revelon Flex, Wella, L'oreal, Lakme, Matrix, Amway Anti-Dandruff shampoo •Head and Shoulders, Clinic all clear, Pantene One of the biggest barriers to shampoo usage is the consumer perception that it harms the hair. Thus companies are focusing on defending the product against accusations by promoting the strength, nourishment and beauty of the hair - ‘The 3 - in -1 Capsule ‘for ultimate hair. Companies are still associating it with modern life styles to find acceptance in semi - urban and rural non-users to build and enlarge shampoo usage levels. Thus companies will have to mould new consumers...
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...List of Procter & Gamble brands 1: Head & Shoulders shampoo 2: Pantene hair care product 3: Herbal Essences Hair care 4: Gillette Fusion cartridge and razor 5: Flash Household Cleaning 6: Swiffer cleaning product 7: Safeguard anti-bacterial soap and liquid anti-bacterial hand soap 8: Ivory soap BCG MATRIX OF PROCTER AND GAMBLE BRANDS 1: Head & Shoulders shampoo (star) Reason: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced pyrithione zinc into the shampoo.] It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula. There are now nine different Head & Shoulders varieties for varying hair types, and the formula has since changed color to white. 2: Pantene hair care product (cash cow) Reason: The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful. Kelly LeBrock gained notoriety as the first television spokeswoman to speak the line.[4] The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavio 3: Herbal Essences Hair care ( Dog) Reason: The...
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