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Papa John's Case Analysis

In: Business and Management

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Better Ingredients. Better Pizza. Papa John’s.
Better Ingredients. Better Pizza. Papa John’s.
Papa John’s
Case Analysis

Papa John’s
Case Analysis

Table of Contents
Appendix2
Exhibit 13
Exhibit 24
Exhibit 35
Exhibit 46
Exhibit 57
Exhibit 68
Exhibit 710
Exhibit 810
Exhibit 914
Exhibit 1015
Recommendations16

Appendix
Introduction
* Pizzerias represent 17% of all restaurants worldwide. In the United States alone, 93% of Americans eat pizza at least once a month. * Papa John’s Pizza is the number three pizza chain in the world with 6.3% market share, trailing only behind Pizza Hut and Domino’s. * Papa John’s first location opened in 1984 by John Schnatter, who is now known as “Papa John.” He previously sold pizzas from the broom closet of his father’s restaurant. * Papa John’s prides themselves on “Better Ingredients. Better Pizza. Papa John’s.” As a result, Papa John’s focuses on ingredients rather than expanding the menu. * Papa John’s has 628 company-owned and 3,255 franchised establishments in every state in the United States and in 32 countries. * However, the pizza industry has seen changes take place. * Unlike any time in the past, people are more health conscious and worry about what and how much they eat. * Technology has also caused changes in the industry due to social media and smart phone apps being used as a tool to reach customers. * Papa John should recognize these changes and create a successful strategy in order to be the number one pizza chain.
The Pizza Industry * Pizza was the number one meal of choice for Americans. * In 2012, the pizza industry as a whole earned $42.8 billion with a total of 65,283 pizzerias. * The industry is continuing to grow and sales are expected to grow by 31% by 2015. * The industry is composed...

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