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Paper Not Mine

In: Other Topics

Submitted By Arvenz
Words 12579
Pages 51
TOOLS AND METHODS FOR
MEASURING PUBLIC AWARENESS
Project: South-East European Digital Television

Acronym: SEE Digi.TV
Version A-1.0; Date: 04.04.2012

Tools and methods for measuring public awareness / A-1.0

Page: 1/47

DOCUMENT HISTORY
Version

A-1.0

Status

Approved

Date

04.04.2012

Author

IVSZ, SINTESIO

Comments

Approved version

Approved by

Project manager

CONTENT
1

Introduction ......................................................................................................................... 3

2

Planning a survey................................................................................................................ 5
2.1

Defining research problem ........................................................................................... 5

2.2

Designing the survey.................................................................................................... 6

2.3

Qualitative versus Quantitative method ........................................................................ 7

2.4

Measurement methods ................................................................................................ 9

2.5

Reliability and validity ................................................................................................. 11

2.6

Sampling .................................................................................................................... 12

2.6.1
2.6.2

Non-probability sampling techniques ................................................................... 14

2.6.3
3

Probability sampling techniques .......................................................................... 13

Sample size, weighting and error ........................................................................ 15

Constructing a survey instrument...

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