Premium Essay

Paper for Atrn 422

In:

Submitted By NRosario
Words 481
Pages 2
Blue Horizon Airlines
Blue Horizon Cargo was established on April 19, 1993 as a cargo aerial taxi company that ships mail, parcel, and cargo. And on June 5, 1994, Blue Horizon Cargo shifted into being a cargo aerial taxi company into a commercial airline that transports passengers and baggage at the same time, it then became Blue Horizon Airlines. Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1996 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft. It initially started with 20 domestic flights daily among Metro Manila, and Metro Davao. By the end of 2002, its operations had grown to about 60 daily flights to 18 domestic destinations. In 2003, Blue Horizon was granted rights to operate international flights to the region, including Hong Kong, Japan, South Korea, Singapore and Malaysia. These international flights were functional twice a week on the first half of the year then the following year, they served flights to these regions thrice of four times a week. Though, some flights were suspended later that year due in part of the effects of SARS epidemic. On September 14, 2007, the airline continued their flights to those suspended regional flights. And later that year, they introduced direct flight from Cebu-Singapore, becoming the second low cost airline that serves direct flight from Cebu to Singapore. And after the success of the Cebu-Singapore direct flight, Blue Horizon operated direct flight from Cebu-Hong Kong, Cebu-Malaysia, and Cebu-Japan, which became a big hit in the market.
August 20, 2008, right after the Cebu Pacific, Blue Horizon became the second airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Cebu with its local time of

Similar Documents