SOFTWARE DEVELOPMENT EFFORTS AND
SOFTWARE DEVELOPMENT METHODOLOGY AT
ALPHA BAY CORPORATION

Kingslee Rathinam
Foundation Of Business Intelligence
Saint Joseph University

FALL 2012
Introduction

During the past forty years, new software development approaches were introduced to fit the new cultures of the software development companies. Most software companies nowadays aim to produce valuable software in short time period with minimal costs and within unstable, changing environments. Agile Methodologies were thus introduced to meet the new requirements of the software development companies. This paper presents how the Alpha Bay Corporation handled software development process and the type of software development methodology used by them and the recommendations for improvements which includes agile approaches including Extreme Programming, Agile Modeling and SCRUM, describes the differences between them and recommends when to use them.

Company Profile

Alpha Bay Corporation is building a world-class system called AIRSTM. Their software gives retailers the integrated, real-time data access they need to see where their inventory is, when they need it, across all channels of their business. This allows retailers to increase their revenues by raising the average order value, reducing out-of-stock situations and dramatically increasing customer loyalty. Alpha Bay’s AIRSTM suite, which includes applications such as Point-of-Service, Web Store, Catalog Order Management, Store Operations, Customer Management, Item Management, Business Intelligence, Reporting, and more. Alpha Bay also develops and deploys state-of-the-art database technologies to manage real-time retail information and deliver unsurpassed levels of data reliability and security. Their customers includes Wal-Mart, IBM, Microsoft, SAS, Entergy, the US