New Business Concept
Cupcake Name LLC

Product
Name of shop will feature homemade, fun, scrumptious cupcakes for those interested in small luxuries in the form of cake to the residents of Bensalem and surrounding areas on a daily basis. Our cupcakes will be freshly baked, artisan style with traditional and exotic flavors for every pallet. We will feature gluten free, low fat, vegan and sugar free to be sensitive to consumer diets. All cupcakes will be made from scratch and will be made with locally sourced ingredients. We will use recycled paper products when applicable. We will also focus on selling for events, parties, schools and business meetings as a catering service as well.
Target Market
Our target market is those who enjoy sweet goods which includes all ages. We will focus on serving the individual as well as the group. Expansion will occur in surrounding counties as Bucks County has tremendous opportunities. The product is not high priced and is affordable to nearly all income levels. Customers can enjoy plain, simple cupcakes or intricately flavored and designed ones.
Why Name of Shop?
The trend of cupcakes is not going away anytime soon and has been around for 100 years. Our cupcakes will be priced from $3.00- $5.00 depending on flavor/style. We will also offer self-serve coffee and bottle beverages. We will offer limited, comfortable seating for those who want to sit and enjoy the cupcakes at time of purchase. We want to create a sweet experience.
What other bakeries do not offer
We will allow our consumers to designate flavors of the week. We will use in house as well as social media to capture this information. Seating and beverage selections are not common in bakeries and add an additional source of revenue, especially if self-service. No baristas needed. We will offer baking gear and cupcake accessories to those who want to bake