Unit 5 Individual Project
February 10, 2013
I am going to summarize the group discussions from our week 5 group project. I am going to give you some suggestions regarding the steps the company can take and the policies that can be put in place to help ensure the company’s expansion is successful. I am going to use the resources shared on the small group discussion board.
Unit 5 Project-Individual Component
Samsung is a great choice for discussing a multinational corporation. They are based in South Korea and were struggling in the 1980’s and ‘90’s. This is when they decided to make their first mobile phone. Their big break came in the late 1990’s when they acquired a large portion of a U.S. computer maker.
One of the world’s leading electronics companies, Samsung started out as a small export business in Taegu, Korea. They specialize in digital appliances and media, semiconductors, memory and system integration. Today Samsung makes products that are recognized worldwide.
Samsung Electronics Corporation was established in 1969, it is the largest electronics producer in Asia. The four main divisions of the company are digital media, semiconductors, information and communication, and home appliances. (www.fundinguniverse.com/company-histories/samsung-electronics-co-ltd-history/) The very first thing that the company began selling was a small black and white television. It may have taken until the 1980’s, but the company began manufacturing and shipping.