With the global expansion of the economy, organizations must be well versed within the climate of communication. The recent scandals of Enron and WorldCom have prompted organizations to implement and utilize open communication systems as a facet to employees and consumers in attempts to gain back the trust of society within corporate America. Improving internal processes in communication prove to be the most important steps within an organization’s mission because they in fact determine the loyalty of the employees, employee motivation, and employee interaction. If an organization is able to make a successful impression on society, then the more likely that organization will succeed in its market. The climate of communication is clear, with these dilemmas in place organizations must continuously seek and observe new ways of communicating and adapt to the changes on a global scale while being able to keep up with their environmental responsibilities to their consumers.

According to Schermerhorn, Hunt and Osborn, organizational communication is defined as the specific process through which information moves and is exchanged throughout an organization. Because the information flows through both formal and informal channels traveling downward, upward, and laterally; it can too be exchanged through both verbal and nonverbal communication. In addition, organizations must adapt procedures that not only deal with electronic submissions and verbal statements, but also gestures that may send positive or negative messages. The communication concept affects everyone within the organization whether they are mailroom staff, customer service, middle management, or company executives; it is a vital tool to company success. The role of communication places emphasis on how the organization operates in its internal processes. Successful internal collaboration and consistency