Introduction
Kudler Fine Foods (KFF) is a small yet upscale specialty market, with several locations in Southern California, including, La Jolla, Del Mar, and Encinitas. Each specialty store specializes in a variety of domestic and imported food and beverages such as; fresh meats, seafood, produce, dairy, wine, and pastries. This paper will outline the internal and external drivers of innovation for the organization and will describe how innovation, design, and creative thinking will benefit the organization by meeting the certain objectives (Kudler Fine Foods, 2011).
Benefits and Drivers Proposal
Many argue that innovation is the most important internal as well as external driver. In order to know how to use innovation as a benefit, it is important to understand what innovation means. When referring to innovation, many often associated it with social networking sites, such as Facebook or YouTube, or technology like the iPhone. The term innovation may also get confused with creativity but these are two different things. According to Barry Conchie “Creativity may spur innovation, but there is an element of action missing there” (The Four Drivers of Innovation, 2014).
One of the internal drivers of innovation is to find and foster talents. Individuals such as entrepreneurs or those who are achievers in their field are people who help drive innovation. Not only employees but also managers play an important role as part of the drivers of innovation. It takes more than only acknowledging employees for good work or ideas and that is why managers matter. One of the most powerful drivers is the relationship managers build with their employees. A connection between leaders and associates can help make a difference. For example a bad relationship between the two will eliminate innovation. On the other hand, a good relationship will encourage innovation (The