WEEK 5 HOMEWORK Luxury > Louis Vuitton Develop a print schedule for this Louis Vuitton bag in North America. Audience: Females 40+ Budget: Unlimited * Set your objective(s) Engagement: increase potential customers emotional engagement before purchase. * Identify your target audience: give demographics Age: 40+ Gender: female Income: $200,000 or less (single) and $250,000 or less (married). <According to tax 2013 how the government defined middle class. * Select 4 print titles and justify your choices 1. More magazine. Because the average readers are about 45, they have higher income than other magazine’s readers (ex: Vogue, Allure or Harper’s Bazaar…etc.) 2. Essence (Proportion of readers over 50: 22 percent Proportion of women over 40 portrayed: 9.02 percent) 3. Harper’s Bazaar (Proportion of readers over 50: 23 percent Proportion of women over 40 portrayed: 8.75 percent) 4. Glamour (Proportion of readers over 50: 16 percent Proportion of women over 40 portrayed: 8.65 percent)
5. Vogue (Proportion of readers over 50: 20 percent Proportion of women over 40 portrayed: 7.33)
The reasons why I choose Essence, Harper’s Bazaar, Glamour and Vogue is because according to my research, these magazines have reached my target audience. * Identify (1) ad sizes and (2) position/placement in magazine or newspaper (1) 2 full pages ad. (2) the first and second page. Ex: <Scarlett Johansson Ad for LV in 2013 F/W> * Explain how you would measure success Through survey, website visit times, Facebook likes, social media followers, hash tag…etc.

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[ 1 ]. http://www.forbes.com/sites/beltway/2012/11/26/how-can-98-of-us-be-middle-class/
[ 2 ]. http://www.nytimes.com/2009/08/24/business/media/24more.html?pagewanted=all&_r=0
[ 3 ]. http://www.livescience.com/14548-fashion-magazines-vogue-older-women-underrepresented.html