Ethics and Compliance
Chris Ruoss
FIN 370
July 15, 2013
Professor Ryder

Ethics and Compliance

Wal-mart started their business years ago with the same strategic initiative that will address within this paper: providing goods at a lower cost than their competitors. This strategic initiative worked when they began this organization and continues to be successful today. So successful those competitors find it difficult to compete (Wal-mart, 2011). Wal-mart analyzes the market to decide what the company can do to continue to be the low price leader. Beating competitors with aggressive price point is how Wal-mart makes this happen. Wal-mart is relentless in bringing the lowest cost to their customer. No other competitor can provide the cost leadership that Wal-mart has achieved. With this cost leadership, Wal-mart believes that they are making lives better everywhere in the world. By saving their customers money and still showing an amazing profit: Wal-mart is successful in facet of their organization. Wal-mart believes that they are the best positioned retailer to know and provide all their customer’s needs globally. This strategic initiative points to the opportunity Wal-mart Corporation have with the Next Generation Wal-mart and the mission of saving people money so they can live better (Wal-mart, 2010). Wal-mart realizes in the world’s present economic state, offering their customers a way to save money is their best opportunity to remain successful. Affect that providing goods at a lower cost than its competitors has on cost for Wal-mart-Mike Wal-mart’s pricing strategies have made them the market leader within the United States and their strategic planning initiatives not only make their additional operations efficient in order to capitalize on the overall profits, it also has an effect on their prices and overall sales (Wal-mart, 2008). Based on