1. YOUNG AND RUSTIC
Age:
Young and rustic contains middle aged people that come under 55 years of old or below.
Education level:
Most of them completed their high school graduation and then stops because of insufficient finance.
Income:
Because of only high school graduation they tend to get only lower middle income, average of $33,000 annually or often under $30,000.
Occupation:
They move for the service industry job or Workers compensation job at law firms, Part time jobs and insurance company. Mostly blue- collar occupation.
Family composition:
They mostly composed of young singles and seniors that are unmarried.
Ethnicity:
Here we can see a mix both blacks and whites.
Housing:
Because of low income they tend to live in small apartments in isolated towns or in rural villages that gets at cheap rent.
Behavioral:
These groups are active and ambitious in life to succeed their goals.
Lifestyle:
These restless groups get involved in sports, fashion-paced lifestyle. They buy inexpensive cars for their travelling to movies and dating. Also they have the habit of taking fast foods instead of homely foods.

2. HOMETOWN RETIRED
Age:
This mature group contains old aged and mostly retired people that come under senior citizen who are over 65 years old.
Education level:
They have the modest education level; even most of them never completed the high school graduation.
Income:
They have comparatively less income than other segment. Most of them depend on their job pension and wealth they made. Their annual income is less than $30,000.
Occupation:
They spent their working for a blue- collar job in service industries and law firms. Now mostly these retired from the job and going through a modest life.
Family composition:
Many of this group is single or widowed and living alone.
Ethnicity:
They are ethnically diverse and dispersed