ch2
Student: ___________________________________________________________________________

1.

Planning, implementation, and control are basic jobs of all managers. True False

2.

The three basic jobs in the marketing management process are planning, implementation, and control. True False

3.

Strategic planning is a top management job that includes planning only for marketing areas. True False

4.

Strategic planning is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities. True False

5.

Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the marketing manager's marketing strategy planning job. True False

6.

A marketing strategy is composed of two interrelated parts--a target market and a marketing mix. True False

7.

A marketing strategy is composed of two interrelated parts--planning and implementation. True False

8.

The two parts of a marketing strategy are an attractive opportunity and a target market. True False

9.

Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the same and will want whatever the firm offers. True False

10. The terms mass marketing and mass marketers mean the same thing. True False

11. Potential customers are all alike. True False

12. "Mass marketers" like Target usually try to aim at clearly defined target markets. True False

13. The "four Ps" of the marketing mix are Product, Position, Promotion, and Price. True False

14. The "four Ps" of the marketing mix are People, Products, Price, and Promotion. True False

15. Product, Place, Promotion and Price are the four major variables (decision areas) in a firm's marketing mix. True False

16. The customer is a part of the marketing mix and should be the target of all marketing efforts. True False

17.