Coca-Cola Case Analysis
4.SWOT (TOWS) Analysis, 11. List alternative strategies, giving advantages and alternatives for each 12. Recommend specific strategies and long-term objectives.
SWOT (TOWS) Analysis
Strengths
Coca Cola is a well-known company. Being popular gives it a superior strength that is definitely incomparable. The branding system of the company is easily and obvious recognized. In this case, it is without doubt that there is no beverage company that can be compared with Coca Cola social popularity status. Most of the populations do buy coke, not because of its taste, but because it has been accepted widely and they do feel that they are part of something big and unifying. The best term of describing Coca Cola popularity is “Overwhelming”. If one speaks of the word Coca Cola, it is recognized all over the world.
The other strength is money. The company is known to deal with massive amounts of money all year round. However, just like any other business, they have experienced up and downs financially, but they have tried to do their best in this compartment and they will continue to do well and improve (Brennan, Tunisini, Harrison and Baraldi, 2007). The money they collect from their sells is much better than most beverage companies, and with this money, they put it back to the company for improvement.
Strength important to Coca Cola is its loyalty to its customers. The 80/20 rule becomes effective in this manner. Almost 20% of their profits come from their loyal customers. This is termed as an improbable feat. The customers will continue buying these products and they would do so for a very long time (Forbes, 2012).
Weaknesses
Although Coca Cola is successful, it has its weaknesses. There are those individuals who speak against the company, and the products produced by the company. This is something that is not easy to control since is a word