Marketing Research

The idea of using surveys to conduct marketing research is an idea that can work for a lot of different reasons. The customers or potential customers get a chance to give information that a company can then use to get an understanding of what products or services are most wanted and what products and services that can be either discontinued or have less money put in to it. Most companies can benefit from these types of surveys no matter what it is type of service or products they offer. Shell oil company is one of the companies that although it is not a store that focus on a product like shoes, clothes or things like that it can still use the type of survey that a company was going to use for the shoes or clothes.

“Shell deals with the production, development, manufatring, purchase, transportation and marketing of crude oil and natural gas.” (http://www.mergent.com) Shell is a company that is valuable everywhere because of the demand for gas and crude oil. My target market is the United States. There is a strong demand for gas and crude oil both for commercial and personal vehicles in the United States. The price of gas at times have went up to prices that most people may have complained about but, most people still paid the price to buy the gas because they need gas in their cars, trucks, vans and other types of vehicles to get around and for commercial vehicles that deliver the gas is needed to get through the work day.

“Crude oil is the major source of fuel used in the modern world. It is generally in a liquid state and is recovered by drilling and pumping, after which it is transported in tankers and pipelines.” (Amato, Massimo, Fantacci, Luca, and Speight, 2011) Shell gas stations earn the majority of their money from the gas that people and companies purchase. Lottery and scratch tickets, sodas, alcoholic