Grading Rubric and Example of Case Analysis for MGMT 430
Decision Making Assignment Grading & Feedback (helpful hints in italics) Student: ____________________________Assignment: ______________________________
Area
Additional Comments – also see submitted analysis:
Executive Summary – clear and concise on key issues and recommendations
5
Executive summary should make the key issues and the recommendations clear for the reader. No need to discuss processes or extraneous items.
Industry Dynamics – identifies key issues about how the industry and key competitors operate to provide customer value and profitability
5
Identify how the industry actually operates – are there strategic groups within the industry, how do key competitors provide value to the customers, how do firms generate profits and are there any resources, capabilities or collaborators that are key to success.
Performs an insightful Situation Analysis using at least 3 frameworks appropriately (appendix)– IDs key issue(s)
20
Frameworks include such tools/concepts as: Stakeholders Analysis, SWOT, Root Cause, 5 Forces, 5 C’s, Market Expansion grid, etc. The actual frameworks should be placed in the Appendix. Use numbers!
Specifies Opportunities Available or Penalties if problem continues
5
Impact of situation or opportunities are clear& specific – magnitude is identified (answers “so what” Appreciation) use numbers whenever possible!
Logical Reasoning for Evaluation Criteria
10
Criteria for evaluating the decision are relevant and meaningful while also being discreet
Options Identified are Creative & Realistic
15
Options are creative and have pros and cons identified
Options Evaluated accurately (matrix)
10
Alternatives evaluated against criteria established above. Note -